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Engaging Minds With Mystery

4 min read
There is a genre that engages the mind like no other: the murder mystery. One of the reasons for its success is that, instead of providing an entertainment experience, this genre forces you to actively employ your own cunning as you consume the media.

User-Centered Design Through Learner Personas

3 min read
Marketers develop profiles that describe their real and potential customer base. Based on these personas, they then develop content that resonates with them. L&D professionals can also leverage this user-centered approach to create better and more engaging