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Global sales training is frequently a Herculean endeavor. A successful, company-wide, international training event can create consistency across the organization, bolster a sales organization’s revenue long-term and improve frontline reps’...

To Win at Global Training, Treat Your Learners Like Customers

4 min read
Coaching, training and selling have many things in common. They are all about focusing on the customer (whether that customer is internal or external), understanding their specific needs, and taking them on a journey of discovery and commitment.