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Aligning Your Organization Around the Customer Experience

4 min read
The single most effective way you can improve productivity and sales within your business is to align your whole organization around the customer experience. This idea might sound like a simple and clear-cut way to operate, but it requires commitment.

In Sales, Soft Skills Drive Customer Experience

3 min read
Soft skills (such as communication and relationship-building skills) and the delivery of benefits (as defined by the customer) are the essential ingredients of sales and the foundation upon which we build exceptional customer experiences.