Customers are increasingly making buying decisions based on the quality of their experience with a vendor rather than pricing and products.
Tag: customer education
Most Recent
Maintaining a competitive edge often requires employee training. But training opportunities don’t stop with employees. Extending training to others can bring a range of benefits, from increased revenue and efficiency to better marketing and branding.
The use of virtual classrooms to deliver training to customers and partners offers a way to differentiate your products and services in an increasingly commoditized world.
Many SaaS companies don’t even think in terms of monetizing customer training. They are product companies that typically have little to no interest in being in the services business, beyond what is minimally required to get customers up and running. ...
This is the second in a series of three articles on the secrets of SaaS training. The first article, Secrets of SaaS Training: Design, explored approaches to designing SaaS training, and how it differs from traditional models. This article explores best...