When it comes to increasing revenue, most organizations look first to their sales team to drive new business and overlook the revenue-boosting potential that comes from aligning the sales and customer service departments.
Tag: buyer's journey
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Without finding their footing in the group of decision-makers, sales professionals can’t ask incisive questions that reveal the customer’s needs. Here are three ways sales professionals can become more psychologically invested in the stakeholder’s...
Sales enablement is about providing salespeople with content, tools and data so they can have more effective conversations with prospects and clients.
Buying is a dynamic process. As stakeholders explore solutions, they develop a deeper understanding of their needs. They change their priorities. More decision-makers enter the picture. The customer’s initial value definition rarely matches the final...