Sales enablement’s effectiveness is measured at every stage along the customer’s journey. And that requires centering sales enablement strategies around the customer.
We live in a hyper-dynamic business world, which impacts the way we sell and how successfully our organizations can generate revenue. The purchasing function in many organizations is becoming much more strategic and powerful.
How is your sales team measuring up? And how can they forge long-lasting relationships that are mutually beneficial?
The need for all of your managers to understand finance stems from the core business goal: to generate profit.
Your CFO doesn’t expect you to have a finance degree, just like you don’t expect them to have an HR degree. But they do expect you to be able to connect the financial dots.
Sales has evolved from pushing products to selling value. To sell value, it is critical to know what is valuable and how that value will be measured.