When it comes to millennials, I hear it all. I hear from Gen X and baby boomers that millennials are entitled, selfish, naïve and too busy looking at their social media. I hear from millennials that their older colleagues judgmental, rigid and unfair.
One of the keys to success in sales is having salespeople who can relate to your consumers. In the Medicare and retirement markets, that may mean that many of your sales personnel might not have boarded the internet and technology bus at the same stop.
Differences notwithstanding, a multigenerational workforce offers a distinct competitive advantage. It’s an opportunity to learn from experience and benefit from the innovation that a fresh perspective can bring.
With a multigenerational workforce, the approach to training is as important as training itself.
With the baby boomer brain drain just around the corner, it’s more important than ever to understand your multigenerational workforce.