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A Three-Part Strategy for Selling

4 min read
Selling is difficult, because buying is difficult. The buyer faces competing priorities and changing needs. These factors and others have made the buying process more complex than ever. Therefore, sales professionals need a new method for closing the sale.
For training professionals, there’s an age-old quandary: How do adult learners like to learn? And how do you make behavior change stick once they’re back in their daily routine? This is equally true of sales training for B2B sales professionals.