Training Industry, Inc. and Sales Performance International, Inc. have released a new research report investigating learner perceptions of sales training.
The study, exploring the data from 254 respondents across a range of industries, reveals several key findings, including:
- Slightly more than one-third (39 percent) see their company’s sales training as consistently effective.
- Learners rated on-the-job training as the most effective and impactful sales training modality.
- Competency models, training programs and coaching programs were rated as the strategy areas most likely to be implemented effectively and to have the most impact on the job.
Trouble viewing this PDF? You can download here.