Training Industry, Inc. and Sales Performance International, Inc. have released a new research report investigating learner perceptions of sales training.

The study, exploring the data from 254 respondents across a range of industries, reveals several key findings, including:

  • Slightly more than one-third (39 percent) see their company’s sales training as consistently effective.
  • Learners rated on-the-job training as the most effective and impactful sales training modality.
  • Competency models, training programs and coaching programs were rated as the strategy areas most likely to be implemented effectively and to have the most impact on the job.

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