Richardson and Training Industry, Inc. surveyed 367 sales professionals to explore how they view the utility and usefulness of the training programs provided to them. This new report summarizes the results of this investigation, providing insights about what sales professionals find effective (or ineffective) in the structure of a sales academy, including these findings:

  • The most impactful sales training relies on structured learning paths rather than on-demand training.
  • Understanding the needs of buyers and nurturing customer relationships are critical skills in today’s selling environment.
  • Effective, outcome-oriented sales training focuses on long-term performance goals.

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