Sales training and sales effectiveness has been a cornerstone of many organizations’ strategies to increase revenue and drive efficiency. However, the landscape of sales training is subject to constant change from learning technologies, internal and external training resources, and market dynamics. To explore these issues, Richardson and Training Industry, Inc. surveyed 223 companies in October 2014 with the goal of identifying sales organizations’ strategies and their effectiveness for learning and development initiatives. This report summarizes these results and highlights best practices in design and delivery of sales training programs.
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