Organizations invest substantially in sales training and development. With estimates of the global sales training market exceeding $2 billion annually, the importance of sustaining the impact of that investment cannot be overstated. To address this need, Richardson and Training Industry, Inc. surveyed one hundred and ninety-three companies in October 2013 with the goal of identifying common approaches used before, during, and following training to ensure the impact of training is sustained. This report summarizes these results and highlights recommended strategies for maximizing the impact of sales training over time.

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