London, UK – August 11, 2016 – Fifty-three percent of employees who play Pokemon Go admit do so during working hours. Forty-three percent say they play up to three hours and 27 percent play between three and five hours at work a week. Fifteen precent say they play the game at work for seven or more hours every week.
Qualtrics, one of the world’s largest specialists in employee engagement, surveyed 500 British Pokemon Go players. According to the research, not only are UK workers relaxed about playing Pokemon Go at work, they would be happy to share their love of Pokemon Go with their bosses too. Thirty-three percent said they would be proud to tell their employers that they play and only 5 percent said they would be embarrassed to do so. Forty percent are neither proud nor embarrassed.
Furthermore, players are far less concerned about playing Pokemon Go at work than they are about trespassing on private land while doing so. Only one in four (21%) admit to trespassing while 79 percent claim not to have trespassed on private land to play the game.
Alarmingly, people who regularly play thought that up to 60 percent of their fellow gamers play while driving. One in 10 players confessed to having been stopped by police while playing the game when driving.
“Pokemon Go is likely to be more of an issue for employers whose staff are at greater liberty to work outside the office than for those who are desk bound,” said Ian McVey, UK director, Qualtrics. “With new versions of the game to come, employers should consider the implications on productivity. They will be weighing up the balances between workplace flexibility and security, for mobile, home and office based workers. That said, consumer technology may have a significant role to play in workplace learning and development. Pokemon Go can be said to have merit in using a sense of fun with which to introduce the concept of augmented and virtual reality”.
About Qualtrics
In 2015 Qualtrics opened its first London office with a team focused on their growing UK customer base.
Qualtrics is a rapidly growing software-as-a-service company and the provider of the world’s leading enterprise insight platform. More than 8,500 enterprises worldwide, including half of the Fortune 100 and 99 of the top 100 business schools rely on Qualtrics technology. Its solutions make it fast and easy to capture employee, customer, and market insights in one place. These insights help our clients make informed, data-driven business decisions.
Global enterprises, academic institutions and government agencies use Qualtrics to collect, analyse and act on voice of the customer, customer satisfaction, employee engagement, 360-degree reviews, brand, market, product concept and employee feedback. In 2013, Qualtrics opened its European Headquarters in Dublin to meet the growing demand for business insights in the region. The company employs 170 people across Europe with plans to increase this number to 250 by 2017.
