Sprintbase officially launches, boasting eBay, Deloitte and Capgemini as clients
London – January 1, 2019 – Sprintbase, an online design thinking platform created by a team of innovation specialists, today comes to market with an impressive list of top global organisations as its first clients.
Design thinking is a human-centred innovation method used by leading companies including Google, Apple, and Procter & Gamble to anticipate emerging customer needs and rapidly develop innovative new services, products and strategies. Over the past several years, it has become one of the most talked about topics in business – and for good reason. According to recent research conducted by the Design Management Institute, design-driven companies outperform competitors by over 228%.*
Sprintbase co-founder Adam Billing says, “Now more than ever before, organisations are building their own internal design thinking capability to help keep pace with evolving customer needs and rapidly changing technology. This means empowering more of their people (not just the design department) with the training and tools they need to develop new habits and apply more creative approaches in their day-to-day work – effectively transforming the culture to be more innovative.
“We created Sprintbase to help organisations like this to build and scale their own internal innovation capability and reduce their dependence on external consultants. Our mission is to enable anyone from anywhere to effectively apply design thinking and get results.”
When teams login to Sprintbase, they are provided with tools, templates and expert tips to guide them step-by-step through a proven innovation process. After defining the challenge, teams head out into the field to observe users and conduct interviews in search of empathy and fresh insights. Next they generate a wealth of ideas, create rapid prototypes and share them with real users to get instant feedback – helping accelerate the team’s best ideas towards successful implementation. Most sprints last around 4-8 weeks with teams of around 7-10 people.
Sprintbase has already been used to rethink clinical trials by a global pharmaceutical company, design and launch innovative new marketing programmes for one of the world’s largest beverage distributors, and redesign the employee experience for a California-based tech giant.
According to El Tong, former Director of Customer Co-creation at Fujitsu in the UK (now a member of the Sprintbase team): “There are plenty of great whiteboarding and collaboration tools out there, but none that actually help teams do innovation well or develop lasting skills and confidence. Sprintbase is unique in that it provides teams that are new to design with the structure, guidance and support they need to make a real impact.”
Commenting on the new technology, Gretchen Schulfer, Creative Brand Senior Manager at Deloitte, says, “Sprintbase is an incredible platform for supporting remote innovation teams. It is the tool our global team has been missing to efficiently harness Design Thinking.” On the same note, Anna Sulzman, Director, People & Org. Development, eBay says, “Sprintbase provides the focus and structure our team needs to make an impact with Design Thinking.”
Billing concludes, “By putting the power to innovate in the hands of their own people, and reducing dependency on outside experts, organisations are building a much more sustainable source of competitive advantage and sending a clear message about the kind of culture they want to create. We’ve seen this result not only in some great innovation success stories, but also a huge uptick in employee engagement and morale.”