Singapore and London – February 6, 2020 – Today the UK Data & Marketing Association can announce that its Institute of Data & Marketing (IDM) has agreed a new partnership with SEQUEBB, a strategic B2B marketing consultancy offering data-driven marketing and technology solutions to clients across Asia.

This partnership will enable SEQUEBB to expand their consultancy service proposition by providing businesses in Singapore with access to world-leading e-learning software and bespoke in-house training services.

The UK DMA is recognised as a global leader in the data and marketing industry with pioneering, customer-focussed principles and learning platforms. As a proud member of The Global Alliance of Data-Driven Marketing Associations (GDMA) network, the UK DMA aims to help support organisations around the globe to deliver best practice in marketing.

“We are delighted that our collaboration with SEQUEBB will help to enhance their service offering to clients. Data and marketing professionals in Asia can now benefit from learning solutions that use creativity, data and marketing insights to improve the customer experience,” said Andy Dorling, General Manager, the IDM.

“SEQUEBB, like the UK DMA, are practitioners of data-driven marketing and strive to build long-term, sustainable relationships with our clients. In line with client feedback and evolving market trends, we identified that an increasing number of businesses are eager to adopt a positive learning culture for employees,” said Tim Webb, Managing Director, SEQUEBB Pte. Ltd. “This partnership will ensure we are able to enhance our internationally renowned consultancy services by equipping clients with the learning tools and capabilities required to flourish in a global digital economy that is increasingly influenced by technology.”

The new bespoke e-learning and in-house learning solutions will help SEQUEBB’s clients to not only become more self-sufficient in terms of their training capabilities, but their employees will understand how to best use the latest technology and data insights to deliver more value to their customers.

Dorling summarised: “The IDM is a social enterprise dedicated to raising professional standards in data and marketing. Our aim is to equip businesses, and their marketers, with the latest skills and best practice through learning material curated by the very best in the industry. We look forward to creating further opportunities for the IDM to offer our expertise to help advance the careers of future generations across the globe.”

About the Institute of Data & Marketing (IDM)

In an industry that never stands still, businesses and marketers need to be equipped with the latest skills and insight. Our Institute has garnered a world-renowned reputation for excellence by teaching customer-focussed courses that evolve as the sector does – led by industry professionals at the top of their game. We drive the industry forward by empowering individuals and teams with the confidence, expertise and globally recognised qualifications to advance their careers and shape the future of their businesses.

About the Data & Marketing Association (DMA)

The DMA is the UK trade association for the data and marketing industry led by customer-first principles and a Code of ethics. The DMA has over 1,000 member organisations across the UK and almost a century of experience pioneering approaches in industry. Through the IDM, it continues to drive for marketing excellence through development and learning opportunities. DMA Talent’s range of initiatives is inspiring the next generation into the data and marketing industry to help meet the needs of today and tomorrow.

The DMA offers access to industry-leading events, the latest insight, advocacy, legal support and guidance. It anticipates and campaigns for the needs of the data and marketing industry through its close relationship with government and regulators. From the classroom to the boardroom, the DMA is driving the force of intelligent marketing, moving the data and marketing industry forward – for the good of marketers, businesses and most importantly, customers.


SEQUEBB is a data-driven marketing consultancy.  We deliver projects for clients through both an outsource model as well as through an advisory framework, where we embed our strategy and process into our clients environment – supporting and developing our clients team capabilities.

Both models align with our customer-centric approach, with practical and execution-focused solutions that drive adoption of marketing methods that have data as the foundation. Blending data and creativity to deliver innovation to improve customer relationships, engagement and marketing transformation.

With offices in Singapore, Hong Kong and London, SEQUEBB deliver marketing proficiency with practical and flexible models, designed to achieve our clients data-driven marketing goals.