New York – January 13, 2020 – Today, The Retail Doctor, the world’s leading expert on brick-and-mortar retailers, announced a new partnership with Axonify, a leader in frontline employee training. Together, they will bring retail-specific training content to Axonify customers.

Named one of the top retail influencers of 2019, Bob Phibbs, the man behind The Retail Doctor, is also an American Express merchant advisor, IBM retail futurist, and RetailWire BrainTrust partner. The Retail Doctor will now be able to share his brick-and-mortar expertise with Axonify retail customers, which includes some of the world’s largest retail brands. Together, Phibbs and Axonify will ensure frontline associates have the knowledge they need to deliver exceptional customer experiences that boost the bottom line.

“Axonify is a leader in training frontline employees,” said Bob Phibbs, The Retail Doctor. “Their ability to drive high engagement and reach frontline associates in the flow of their shift using gamification made them a natural fit to partner with and drive conversions. I’m excited to bring my retail-specific content to Axonify customers so we can improve both the employee and customer experience for retailers around the world.”

“We’ve heard from retail customers that offering relevant and engaging learning content is a huge obstacle,” said Carol Leaman, CEO of Axonify. “By partnering with Bob Phibbs, The Retail Doctor, we are bringing more retail-specific learning content to our library in our Content Marketplace. It’s never been easier for retailers to provide fresh content that will impact the bottom line and improve the everyday experience of associates and customers.”

Axonify provides frontline associates with training content they need to stay engaged and perform on the job every day. Axonify’s complimentary library of ready-to-go, retail-specific, micro-content is available to customers within the Axonify Content Marketplace. Content is available on topics like improving customer experience, increasing basket size, loss prevention, asset management, safety best practices and more. Starting in Q2, customers will be able to purchase additional content from The Retail Doctor.

About Axonify

Axonify is the learning platform trusted by global leaders to make sure their frontline employees remember to do the things that matter most to the business. It delivers focused, bite-sized bursts of information in the way humans learn best, wrapped in an adaptive, engaging experience that fits right into the workflow—for just 3-5 minutes a day. With more than 130 customers in 95 countries around the world, including Walmart, Bloomingdale’s, Levi’s and At Home Decor Stores, Axonify makes learning personal to the individual and impactful for the business. Founded in 2011, Axonify is headquartered in Waterloo, ON Canada.

About The Retail Doctor

The Retail Doctor is a New York-based retail consulting firm created by expert business mentor Bob Phibbs. With over 30 years of experience in retail, Bob has shared his brand-building experience in his speeches to retailers, performed business makeovers for the Los Angeles times, and helped businesses revolutionize their brand by honing in on the key elements shoppers need to convert to buyers. Bob is also the author of three highly-praised books, including The Retail Doctor’s Guide to Growing Your Business (Wiley). His clients include some of the largest retail brands in the world as well as regional chains and independents. For more information, please visit