Repeat Simplus investor EPIC Ventures led the round, joined by existing investor Salesforce Ventures, newcomer Cross Creek Advisors, and others. Simplus, a Platinum Salesforce Partner, raised an additional $8.5 million in debt financing from Silicon Valley Bank for a total of $17.8 million. A portion of the $9.3 million equity infusion was used to acquire CRM Manager, Simplus’ fourth Salesforce partner acquisition since receiving Series A funding in Q3 2016. This new acquisition continues the company’s expansion trend, which began earlier this year with the purchase of BaldPeak, Basati and EDL Consulting.
“We believe there is currently an opportunity for growth in the marketplace between large advisory firms and smaller consultancies,” said Ryan Westwood, CEO of Simplus. “To best serve our 2000+ clients, we will continue to acquire top-notch companies, hire exceptional talent, and expand our Salesforce services from campaign to cash. We believe the acquisition of CRM Manager will help us accomplish our goals.”
Founded in 2005, CRM Manager is a leading Salesforce implementation, integration, and consulting partner with offices in Philadelphia, Pittsburgh and New York City. CRM Manager became a Salesforce Ventures Portfolio Company in 2010. The Salesforce-certified consulting team focuses on delivering Salesforce, Insidesales.com and AppExchange solutions.
“I am thrilled to be part of the Simplus Team,” said Andy Atkins, CEO of CRM Manager. “As a Salesforce Partner, I wanted to make sure that our more than 1,000 clients will receive an additional benefit from our strategic decision to be acquired. Simplus offers not only that same level of customer quality but also particular expertise in the quote-to-cash space.”
“We are pleased to see and be a part of the growth happening at Simplus,” said EPIC Ventures Managing Director Kent Madsen.
Simplus recently created 100 new jobs in the U.S. and overseas to address its swift growth and, in the past few months, recruited new Managing Director Suman Konidana and new V.P. of Western Sales Pete Shelton in its aggressive push to recruit prime talent in its growth surge.
Simplus is a Platinum Salesforce Partner and the industry leader in Quote-to-Cash implementations. We provide enterprise-wide digital transformation across the entire Salesforce ecosystem through advisory, implementation, change management, custom configuration and managed services. Guided by the mantra “Success Simplified,” we use leading cloud solutions to help companies achieve a strategic vision, improve performance and increase value to stakeholders. With more than 1000 clients and a customer satisfaction rating in the top 1 percent of all Salesforce partners, Simplus helps companies improve, innovate and grow. For more information about Simplus, please visit www.simplus.com.
ABOUT CRM MANAGER
Established in 2005, CRM Manager is a leading Salesforce implementation, integration, training and consulting firm with offices in Philadelphia, Pittsburgh and New York City. Proven experts in the Healthcare, General Business, and Financial Service verticals, CRM Manager brings value to clients by understanding their business and leveraging the power of the cloud to energize the way they work. For more information, please visit www.crm-manager.net.
ABOUT SALESFORCE VENTURES
Salesforce is the fastest growing top five enterprise software company and the #1 CRM provider globally. Salesforce Ventures—the company’s corporate investment group—invests in the next generation of enterprise technology that extends the power of the Salesforce Intelligent Customer Success Platform, helping companies connect with their customers in entirely new ways. Portfolio companies receive funding as well as access to the world’s largest cloud ecosystem and the guidance of Salesforce’s innovators and executives. With Salesforce Ventures, portfolio companies can also leverage Salesforce’s expertise in corporate philanthropy by joining Pledge 1% to make giving back part of their business model. Salesforce Ventures has invested in more than 250 enterprise cloud startups in 14 different countries since 2009. For more information, please visit www.salesforce.com/ventures.