Chicago – November 5, 2019 – Today at TRANSFORM, global sales enablement tech leader Showpad announces the expansion of its Partner Program with 11 new Sales Effectiveness Partners. This new class of partners combines the best sales training, methodology, and learning strategy and design services with the industry’s most complete and flexible sales enablement platform.

“Our mission at Showpad is to deliver engaging buyer experiences, where smart and skilled salespeople bring value to their potential and existing customers through relevant information and insights. The expansion of our Partner Program is another milestone in helping our customers make this a reality,” said Louis Jonckheere, co-founder and Chief Product Officer at Showpad. “With our Sales Effectiveness Partners, our customer community now has access to world-class sales training courses, methodologies, and best practices within our platform that they can integrate seamlessly into a seller’s workflow.”

Showpad’s new Sales Effectiveness Partners include world-class providers such as:

  • The Brevet Group
  • Challenger
  • Implement Consulting Group
  • JBarrows Sales Training
  • Kaplan
  • MC Readiness
  • OpenSesame
  • Perpetos
  • Richardson
  • Sales Performance International
  • Winning by Design

Just-in-time learning is designed to fit the modern salesperson’s reality. In the most critical moments of preparing for upcoming sales conversations, sellers need industry-specific content and relevant training modules. Showpad customers can now deliver these materials directly to sellers at the very moment they need it to close deals faster and more effectively.

“Being a Showpad Sales Effectiveness Partner opens up a whole new way of putting our ideas and insights in front of reps right when they need them,” says Spencer Wixom, VP of Marketing at Challenger. “Through this partnership, our content gets even more exposure which is key to driving adoption and ultimately success for our customers.”

“As a world leader in sales performance improvement, we’re excited to join Showpad’s partner community as a Sales Effectiveness Partner,” said Dominique Levin, co-CEO at Winning by Design. “One of the greatest challenges for modern sales organizations is ensuring sales training isn’t a single, static event. Through this partnership, we’re able to bring our sales training and methods into real-life practice, ensuring consistent execution in the field.”

To learn more about Showpad’s Partner Program and the new Showpad’s Sales Effectiveness Partners, please visit

About Showpad

At Showpad, we believe that the best buyer experience wins. And this is why we built the most complete and flexible sales enablement platform that marketing and sales rely on to prepare sellers, engage buyers, and optimize performance with insights. With a single user experience, our solution makes it easy to discover and share the right content, deliver training and coaching, and maximize seller productivity.

Showpad drives rapid deployment and adoption with best-in-class technology and practices based on the success of 1,200+ customers in over 50 countries.

Johnson & Johnson, GE Healthcare, Bridgestone, Honeywell, and Merck, among others, rely on Showpad’s sales enablement platform in every step of the buyer journey.

Founded in 2011, today Showpad is the team of 450+ people working from the company’s headquarters in Ghent and Chicago and regional offices in Brussels, London, Munich, Portland, San Francisco, and Wroclaw. Showpad has experienced explosive growth in recent years and has now raised a total of $185 million in funding. In 2019 Showpad was included on the Best Workplaces list by Inc. Magazine. To learn more about Showpad, visit or follow Showpad on Twitter and Linkedin.