Framingham, MA – January 10, 2018 – RAIN Group, a global sales training and performance improvement company, announced it has expanded its presence in Latin America (LATAM) with the opening of a new office in Bogotá, Colombia.

Miguel Upegui, an international expert with more than 20 years in sales and marketing, has been named practice director and will oversee operations.

“Bogotá has become one of the most competitive cities in LATAM. We’re excited to offer our services to the salespeople, managers and professionals in the region, and play an instrumental role in helping them reach their maximum sales potential,” said John Doerr, co-president of RAIN Group and bestselling author of Insight Selling. “Miguel is the ideal choice for practice director. Not only is he a proven results-oriented leader, but he also brings a wealth of real-world experience implementing sales improvement programs in the region.”

Miguel has directed business units for LATAM, driving transformations in local and international subsidiaries as general manager for Whirlpool Central America and Colombia. He led sales team trainings for Whirlpool LATAM, building the sales organization capabilities in margin, price and MIX levers, and he was recognized with the Chairman Award for the best execution in sales practices in revenue for Whirlpool global. In addition, Miguel served as head of commercial teams at Roche and Monsanto for Colombia and the Andean region.

Leading his own practice, Miguel has helped high revenue organizations in LATAM develop top performance sales teams, including Avianca, SAB Miller, Kimberly Clark, Coca Cola, Pacific, Lenovo, Holcim, and collaborated with local universities in executive and leadership development programs.

As the company’s eighth location, the Bogotá office will deliver the entire suite of RAIN Group services, including sales training, coaching and consulting. RAIN Group works with companies facing complex sales in various industries, such as professional services, technology, telecommunications, industrial, manufacturing, healthcare, pharmaceutical, financial services and insurance.

“RAIN Group is a highly respected global organization with a stellar reputation for helping sales teams unleash their sales potential,” shared Upegui. “I have led expansions in LATAM with great success and I’m very familiar with the business landscape. I look forward to assisting sellers and sales organizations improve win rates, drive account growth and achieve overall elite-level performance.”

The Bogotá office is located at Calle 98 #22-64, Of. 1003 and can be reached by phone at +57-1-739-5413. To learn more, visit RAIN Group LATAM.

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