LONDON — May 1, 2020 — Today the Institute of Data & Marketing (IDM) and DM Trust can announce the launch of the ‘DM Trust Home Learning Fund’. The new initiative will offer UK-based employees who have been placed on furlough or made redundant access to fully funded training and professional qualifications.
The DM Trust, a charitable organisation that provides funding and support to projects across the data and marketing industry, will invest an initial £100k to the new fund.
The IDM, the learning arm of the Data & Marketing Association (DMA), will match this investment with an additional £100k.
“We remain committed to supporting both marketing professionals and businesses during these challenging times. The DM Trust Home Learning Fund will help employees negatively impacted by the current coronavirus pandemic, contributing to their personal development,” said Matt Housden, Chair of the DM Trust. “With around 46% of companies furloughing staff, this presents an opportunity for individuals to upskill and keep their marketing minds fresh to remain effective on their return to work.”
Applicants can apply the funding against the full portfolio of IDM Home Learning options for individuals, including both online learning and virtual classroom options.
Once an individual has selected a course or qualification, they should contact the IDM via an enquiry form, or email training@theidm.com with the subject line ‘DM Trust Home Learning Fund’. This will trigger an IDM advisor to reach out to the applicant to advise on the most suitable course and process the free booking.
“Skills development is a great way for staff on furlough and those made redundant to enhance their long-term personal development. We wanted to spearhead an initiative that would add value to both the individual and the data and marketing industry. This new fund gives us a real chance to aid the wellbeing of people affected by the economic crisis, at a time of physical separation,” added Andy Dorling, General Manager at the IDM.
Further information about the new training initiative and details on how to apply can be found on the IDM’s website: https://www.theidm.com/blog/dm-trust-home-learning-fund
About the DM Trust
The DM Trust has been established from the merger of the DM Foundation and IDM Trust to serve the whole direct, digital and data marketing industry. The main function of the Trust is to distribute funds in support of projects and activities which contribute to the future growth and governance of the data driven marketing sector.
The Trust is a charitable organisation and is financially independent. It has been set up with gifts and legacies but now actively fundraises to ensure the industry and consumers continue to benefit.
The DM Trust is governed by a Board of Trustees which is responsible for assessing applications for funds and ensuring that grants are effective in providing benefit for one-to-one marketing businesses.
About the Data & Marketing Association
The DMA is the UK trade association for the data and marketing industry led by customer-first principles and a Code of ethics. The DMA has over 1,000 member organisations across the UK and almost a century of experience pioneering approaches in industry. Through the IDM, it continues to drive for marketing excellence through development and learning opportunities. DMA Talent’s range of initiatives is inspiring the next generation into the data and marketing industry to help meet the needs of today and tomorrow.
The DMA offers access to industry-leading events, the latest insight, advocacy, legal support and guidance. It anticipates and campaigns for the needs of the data and marketing industry through its close relationship with government and regulators. From the classroom to the boardroom, the DMA is driving the force of intelligent marketing, moving the data and marketing industry forward – for the good of marketers, businesses and most importantly, customers.
