WESTERVILLE, Ohio — June 22, 2020 — SalesFuel®, which has provided sales teams with the power to “Sell Smarter®” since 1989, announces the global launch of the next version of SalesFuel COACH, the developmental sales coaching solution. Released originally in April 2019, SalesFuel COACH has been upgraded for teams whose sales reps are in the office and working remotely worldwide. In fact, studies show remote workplaces will remain long after COVID-19, with Global Workplace Analytics estimating that 25-30% of the workforce will be working from home multiple days a week by the end of 2021.

Built on scientific assessments, SalesFuel COACH enables managers to recognize the specific areas of improvement for each rep and provides a continually-updated, personalized playbook for each member of their sales team. The assessments measure strengths and weaknesses in key areas, such as people skills, motivations, workplace behavior, decision-making skills, and of course, sales skills. The updated version of SalesFuel COACH now includes the following additions:

  • Behavior Under Stress and related Coaching Tips
  • Coachability scores
  • Measurements of Empathy and Role Awareness

“The number one responsibility of a sales manager is to hire, coach and develop a high-performing sales team. In these times of business as unusual, when teams are dispersed and many people are working remotely, coaching and development can fall by the wayside,” says C. Lee Smith, CEO at SalesFuel. “SalesFuel COACH gives sales managers a robust solution to not just maintain coaching of their sales reps but take it to the next level to drive their team’s performance.”

SalesFuel COACH streamlines individual sales coaching, eliminates blind spots managers have with their direct reports and improves the bottom line. It also helps to:

  • Improve sales team success by up to 35%
  • Reveal hidden strengths that empower each rep to sell more
  • Maintain a consistent coaching cadence with remote and global reps

How Does SalesFuel® COACH Work?
Assessment and customized coaching strategies evolve with the ongoing performance of each sales rep through the following:

  • Dynamic SalesFuel COACH Playbooks: A customized and continually updated personalized portal for each individual rep specifically designed for improving their sales skills, people skills, motivation, engagement, and team contribution. Managers are alerted to problem areas before they impact sales metrics.
  • Personalized Weekly QuickCoaching™ Questions: Proprietary algorithms systematically prescribe weekly coaching questions based on each rep’s greatest area of need. Responses can be completed in 2-3 minutes and are provided to sales managers for further discussion in their next 1:1 or stand-up meeting.
  • Account-Based Coaching™: QuickCoaching content specifically tailored for high-priority sales targets that require extra attention from the manager and/or sales team.
  • Next-Level 1:1 Meetings: Provides a single point of access for items for follow-up discussion; what each rep wants to improve upon; how they tend to learn, develop and perform best. COACH makes it easier to log, rate, review and document every 1:1 session.
  • Communication Coaching: The platform advises managers on how they can communicate with each rep so they can be heard. It also improves communication from the rep to their manager or colleagues.

Available to SMEs and large corporations, SalesFuel COACH is sold as a subscription service and pricing scales based on the size of the sales team. The subscription also allows for unlimited SalesFuel HIRE assessments to encourage hiring managers to profile candidates before their first interview. Other providers charge per assessment, which limits use.

SalesFuel COACH can be fully integrated to work in conjunction with the most popular CRMs: Salesforce, Sugar CRM, Microsoft Dynamics, HubSpot Sales CRM, Oracle Sales Cloud, Pipeliner and Zoho CRM.

Sales managers anywhere in the world are invited to request a demo at https://salesfuel.com/coach-demo.

Learn more about SalesFuel COACH at https://salesfuel.com/coach.

About SalesFuel®:

Named as one of the Top 10 Sales Enablement Vendors for 2020 by Selling Power Magazine, SalesFuel® was founded by C. Lee Smith in Columbus, Ohio in 1989 with a simple objective: Sales are the revenue engine of your company; we provide the fuel. Through our unique portfolio of sales tools, training, and intelligence, SalesFuel® provides thousands of sales teams nationwide with the power to “Sell Smarter®.” This empowers sales teams from SMBs to global enterprises to provide further value to their accounts, stand out from their competition, and attract a higher level of talent and clientele. Smith is also named by Selling Power as one of just 6 Leading Sales Consultants for 2020 worldwide.

Every member of your company has an impact on sales – either directly or indirectly. We believe that business today must be data-driven, adaptive, caring, and consultative. It’s all about intelligence – the kind of vital information you can’t find on Google or LinkedIn. But it’s also about knowing how to leverage that intelligence into productivity – and our team of sales, marketing and management strategists are here to guide you every step of the way. In addition to consulting and training services, we also provide a portfolio of tools including AdMall, SalesFuel® API, Gitomer Learning Academy, SalesFuel® COACH, and our newest addition, SalesFuel HIRE. For more information, please visit https://salesfuel.com.

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