Atlanta, GA – March 4, 2016 − Corporate Sales Coaches announced the ability for clients to have Unlimited Internal Use of its popular consultative sales course content. The Perpetual Content License Agreement for “Customer-Focused Selling never expires so clients can utilize the courseware forever using internal trainers for facilitation.”
“Previously when an organization desired to license our courseware for facilitation by its trainers, it was done on an annual or multi-year basis,” said Jack Cullen, partner for Corporate Sales Coaches. “Recently we asked clients if this new option would be beneficial and the response was extremely positive. In fact, several companies have entered into Perpetual License Agreements with us already.”
“These are customized courses created for the specific client to achieve its goals and objectives by investing in their people,” said Len D’Innocenzo, partner. “This is not an unlimited use licensing approach for just off the shelf courseware. We have clients that have had their sales managers deliver the training and providing ongoing coaching reinforcement, as well as training department personnel facilitating.”
Upon executing the Perpetual Content License Agreement, Corporate Sales Coaches provides the electronic courseware file to the client and conducts trainer certification training.
“That enables the client to update things like role play exercises or case studies as needed thus keeping the content fresh and relevant. That is a significant value to any company that believes in continued development of their sales team,” explained Cullen.
The company will continue to also offer Term Licensing as an option.
About Corporate Sales Coaches
Corporate Sales Coaches is a learning solutions company with a proven track record of helping clients maximize employee potential to drive bottom line results. Since 1988, led by our founders, Len D’Innocenzo and Jack Cullen, Corporate Sales Coaches have trained thousands of corporate sales, sales management and customer service professionals to realize increased success. The company has offices in Atlanta, Denver and Philadelphia.
