San Francisco – December 13, 2018 – SocialChorus, a global workforce communications platform, today announced the launch of new features to increase employee engagement and easily connect employees with corporate messages. The updates include a means to embed the SocialChorus communications feed in key corporate locations such as the Intranet, a powerful search functionality, recommended posts to deliver timely, relevant content and top stories. With these updates, SocialChorus is bolstering the ability of internal communicators to engage with employees wherever they may be.
Employees are as fragmented in their communication preferences as consumers, and modern communicators cannot continue to treat them as one entity. While some employees prefer desktop communications, such as email and the Intranet, scores of deskless employees rely on the mobile experience to stay connected to their organizations. In fact, a recent report found that 80 percent of workers globally are deskless, yet only 1 percent of the $300 billion in software venture funding each year goes toward technologies for these workers. Because of these drastic differences, a “one size fits all” communications strategy will no longer suffice to reach and engage employees.
Additionally, as the pace of work increases and attention spans decrease, employees have less time in the day to find the information they need to know. This leaves many at risk of missing out on critical information entirely if they don’t see it at the right time or miss it in the steady stream of messages. Communicators can only do so much in this regard; they must adopt an automated, scalable approach to ensure employees do not miss out on “must-see” information and receive the right messages at the right time.
SocialChorus is addressing these challenges head-on with the new features, including:
- Content Amplifier: Connect your SocialChorus feed anywhere you can place an HTML iframe or script — such as the Intranet or Salesforce.com — helping to unify and align communications channels and content.
- Content Search: Make it easy for users to find a post, person or document they are seeking based on keywords. Unlike other platforms, the powerful search functionality does not require users to remember the title, providing an intuitive way to quickly deliver the resources they need.
- ‘More From’: An automated recommendation engine that promotes similar content from the same channel users are currently viewing. This encourages employees to explore additional, relevant content and further engage after they have read a post.
- Top Stories: Showcase the most popular posts that were recently published in a visual, self-contained section each time a user logs in, delivering the most “need-to-know” content to employees.
“With an increasingly diverse and distributed workforce, being able to reach all employees in a way that is personalized, relevant and timely is a challenge,” said Nicole Alvino, co-founder and chief strategy officer at SocialChorus. “Communicators need modern tools that not only allow them to put content where employees are, but put the right content that matters most at each employees’ fingertips. By creating one platform to plan, create, publish and measure communications, communicators can drive greater impact in creating a more engaged workforce.”
SocialChorus is the leading workforce communications platform that transforms how workers and organizations connect every day. We empower communicators to reach every worker—from the head office to the front line. Companies thrive and win when all their workers feel informed, aligned, and supported. The SocialChorus platform allows communicators to publish once and distribute everywhere—efficiently delivering critical information to the right employee at the right time. SocialChorus customers include some of the world’s largest global brands including AB InBev, The Dow Chemical Company, Aptiv, Kohler Co., Caterpillar, 7-Eleven, Estee Lauder Companies, Whirlpool Corporation, and PVH Corp. Learn more at https://www.socialchorus.com/.