Seattle and Los Angeles – April 2, 2019 – Super Bowl Champion, six-time Pro Bowl quarterback and entrepreneur Russell Wilson debuted today Limitless Minds, a business coaching consultancy dedicated to optimizing performance and enriching culture within some of the world’s top organizations and elite performers. Through Limitless Minds, Wilson will bring his experience with elite competitive thinking, cognitive strength and mental conditioning from sports into the corporate world.

Limitless Minds was founded by Wilson, his brother, former Division 1 football and baseball player and biotech leader Harry Wilson, the renowned mental conditioning coach Trevor Moawad, named by Sports Illustrated as the best ‘brain trainer’ in sports, and longtime healthcare and biotech leader DJ Eidson.

“Mental conditioning and mindset training have been a critical part of my performance on the field throughout my career,” said Russell Wilson. “Trevor is the best in the world at developing these skills for athletes and coaches. Throughout our relationship, we realized that the skills we work on can benefit many more people. I’m thrilled to pair Trevor’s expertise with Harry and DJ’s business acumen to help more people identify and develop these skills within themselves.”

The company focuses on helping management and their employees develop the skills for handling adversity in high pressure, competitive environments, analyze self-motivation, grit and resilience within workplace populations and identify and build the key mindset to create high performing workforces. With this focus, the vision is that Limitless Minds can positively impact the adversity tolerance for an entire organization.

Moawad, who has worked with Nick SabanJimbo FisherKirby Smart, Major League Baseball, U.S. Special Operations Community, the NBA, UFC and more, established himself as a category leader in mindset training by adapting his teachings to be practical and functional.  He’ll publish his first book  It Takes What It Takes, with Harper One, a division of Harper Collins, in the winter of 2020. The book, with a foreword by Russell Wilson and written with Sports Illustrated Senior Writer Andy Staples, distills Moawad’s work with elite athletes, coaches, special forces, business leaders and more into real-world, battle-tested strategies on how to manage negativity, thrive in adversity and be your best.

Limitless Minds’ core platform will focus on neutral thinking and a deeper look at the concept of choice, a set of principles pressure- and battle-tested in some of sports’ biggest moment.  A critical component of Wilson’s record-setting success in the NFL, neutral thinking is unbiased, truth- and behavior-based thinking centered on the minimization of negative behaviors and language.

“The ability to develop a consistent mentality is universal. Period. It will remain a core tenant to success in any field, whether it happens by accident or with intentionality,” said Moawad. “Russ and I realized that both the business and educational communities weren’t being taught the basic fundamentals of thinking that could allow for real-time situational adjustments in addition to long-term development. Harry and DJ had lived this, and after we all visited Harvard Business School and other top corporate industry leaders, it was clear that there was both a market need and opportunity for people with similar performance aspirations to Russell – people who recognize that they don’t need problems to improve.”

The company’s formation stems from the relationship between Russell Wilson and Moawad, who have worked together on mindset training since before Wilson entered the NFL Draft. The pair have worked on developing neutral thinking and building cognitive strength. Wilson and Moawad used this methodology in partnership with ESPN for SportsCenter Special: QB2QB with Russell Wilson ahead of the 2018 NFL Draft. Over four episodes, Wilson and Moawad mentored top prospects like Baker Mayfield, Mason Rudolph, J.T. Barrett and Saquon Barkley on managing the adversity and pressure of an NFL career.

Operating in stealth mode, Limitless Minds has brought its accessible and easy-to-understand coaching to businesses in biotech and healthcare, tech, wealth management and more. The company offers keynote trainings, assessments, leadership summits, train-the-trainer and digital learning content. The co-founders want Limitless Minds to be known for its ability to customize and pull-through training for clients that are committed to helping their employees reach peak performance, not only in their roles, but in every aspect of their life.

For more information, please visit Limitless Minds’ ‘The Room Tilters’ podcast, hosted by Harry Wilson and DJ Eidson, will be available via Apple Podcasts soon.

About Limitless Minds
Limitless Minds is a business coaching firm dedicated to providing easy-to-understand, approachable best-in-class mindset training and mental conditioning. Limitless Minds provides corporate clients with a wide range of tools to enrich culture and optimize performance. Founded by Super Bowl Champion and entrepreneur Russell Wilson, renowned sports mindset coach Trevor Moawad and biotech leaders Harry Wilson and DJ Eidson, Limitless Minds produces a wide range of training resources to businesses and their employees. For more information, please visit

About Russell Wilson, Co-Founder & Chairman
Seattle Seahawks and 6-time Pro Bowl Quarterback, Russell Wilson attributes much of his success to his ongoing commitment to mental conditioning with Trevor. Outside of football, Russell hosts ESPN’s QB2QB, is founder of Tally and a national spokesperson for several brands and organizations.

About Trevor Moawad, Co-Founder & CEO
Trevor Moawad is a renowned thought leader in mental conditioning for A-list professional athletes as well as top-tier football and basketball teams (Memphis Grizzlies, Alabama Football, UGA Football, FSU Football, & UCLA). Sports Illustrated has coined Trevor as the best “Brain Trainer” in sports. Trevor appears consistently in the global media including ESPN, SI, Fox Sports, NPR, USA Today, The Herald Tribune, Outside the Lines and a number of national, regional and local outlets.

About Harry Wilson, Co-Founder & President 
After spending over twelve successful years in Biotech Industry and four years as a Division 1 athlete, Harry Wilson is responsible for corporate strategy and operations for Limitless Minds. Harry has held several award-winning sales roles and leadership positions at organizations like Horizon Pharma, Stryker and Victory Pharma.

About DJ Eidson, Co-Founder & COO
DJ Eidson is responsible for business development, marketing and creative direction at Limitless Minds. DJ has over 18 years of experience as a regional and national award-winning sales leader in the pharmaceutical industry. Prior to Limitless Minds, DJ developed his sales and leadership experience at Wyeth, Schering-Plough, Kowa and Horizon Pharma.