San Francisco – June 25, 2019 – BetterUp, the company that pioneered mobile coaching to help all workers live their lives with optimal clarity, purpose and passion, announced today that it is convening a Chief Executive Officer (CEO) Advisory Board of leading business, workforce and human resource (HR) experts to help BetterUp shape the future progress of human transformation and performance in the workplace and beyond.

BetterUp’s CEO Advisory Board will work with BetterUp CEO, Alexi Robichaux, and the BetterUp team, to chart the strategic direction of BetterUp’s platform and business. This includes supporting BetterUp in building a brand grounded in insight and real life experience, while visionary in purpose and application.

“We are thrilled to launch our inaugural CEO Advisory Board to help BetterUp reach its full potential as we continue to enhance human flourishing of all workers, improving their companies and society,” says Robichaux. “We will look to these renowned industry experts for their experience, insight and inspiration to help BetterUp—and our customers—thrive and crack the code on what enables people to be their best selves at work, home and everywhere in between.”

New members joining the BetterUp CEO Advisory Board include:

  • Beth Axelrod, Vice President of Employee Experience (EX) at Airbnb, leads all aspects of Airbnb’s global EX function including Diversity & Belonging, Ground Control, Learning, People Analytics, Recruiting, Talent, Total Rewards, and Workplace. She also sits on the Airbnb Executive Team. Prior to joining Airbnb, Axelrod spent over ten years at eBay, where she served as Senior Vice President, Human Resources and a member of the Executive Team. She is also a member of the Heidrick & Struggles board of directors.
  • Cathy Benko, bestselling author and former Deloitte Vice Chairman and Managing Principal, is internationally-renowned for being among the first to design and implement a systemic response to the changing workforce. Benko is on the board of directors at NIKE, Inc., and previously held roles within Deloitte including the firm’s first Chief Talent Officer, Deloitte Consulting LLP’s talent game-changer, and leader of its award-winning women’s initiative and corporate citizenship agenda. She’s the co-author of several books including The Corporate Lattice and Mass Career Customization.
  • Josh Bersin is a globally renowned research and technology analyst, public speaker and writer covering all aspects of corporate human resources. He is recognized as one of the leading research analysts in the marketplace and is founder of Bersin by Deloitte and The Josh Bersin Academy™, the world’s professional development Academy for HR. Bersin’s expertise spans all aspects of corporate HR, talent management, recruiting, leadership, technology, employee engagement and the intersection between work and life.
  • Jenny Dearborn, recognized as one of the 50 Most Powerful Women in Tech, is an internationally recognized thought leader in HR, HCM, the Future of Work, and data analytics. The former Executive Vice President, Human Resources for SAP, Dearborn is also a best selling author with works including Data Driven and The Data Driven Leader. She globally supports customers and organizations in their journey toward the digital future of work.
  • Darrell Ford serves as SVP, Human Resources, Communications and Integrated Health for DuPont. Prior to DuPont, Ford served as Chief Human Resources Officer at Xerox. Ford’s previous experience also includes HR leadership roles at Advanced Micro Devices, Shell Oil and Honeywell International.
  • Lt. General (Ret.) Gina M. Grosso is a retired Air Force Lieutenant General who served as Deputy Chief for Staff to Manpower, Personnel and Services. At the time, the role was one of 45 3-star positions and she was one of only four women Lieutenant Generals. In this role, Lieutenant General (Ret.) Grosso managed a $757 million budget to deliver talent management programs to 670,000 airmen and their families. Her tenure can best be described as a period of historical change during which personnel policies and programs moved from industrial era personnel management to 21st century talent management practices that are critical to attracting and retaining an all-volunteer force. Prior to this position, Lt Gen (Ret.) Grosso served as the Air Force’s Director of Sexual Assault Prevention and Response where she published the Air Force’s first evidence-based Sexual Assault Prevention Strategy.
  • Michael Ross is the former Executive Vice President and Chief Human Resources Officer for Visa. During his nearly six years at Visa, Mr. Ross delivered important contributions to Visa’s culture and employee experience, including launching Visa University, opening Visa’s first employee health center, advancing the company’s diversity and inclusion initiatives, and overseeing the growth from approximately 9,000 employees to more than 16,000. Before Visa, Ross was Chief Talent and Rewards Officer for Hewlett Packard and has led human resource functions at Merrill Lynch and Morgan Stanley.

Advisory Board Responsibilities

Members of the CEO Advisory Board were selected based on their shared commitment alongside BetterUp to help companies achieve employee transformation at scale. The Board will help support and shape a personalized journey of continuous learning that frontline managers need to thrive and inspire others. With the Board’s insights, BetterUp will evolve its platform to meet pressing employer challenges around employee development to drive better business outcomes. Additionally, the Board will provide feedback on BetterUp’s product, product roadmap and advise on brand positioning to ensure alignment with the needs of the global talent transformation market.

Last year, BetterUp tripled its revenue growth and launched three new products, including on-demand coaching and an extended network of specialists to counsel on a wide array of topics including nutrition and sleep hygiene. Serving as key supplements to the company’s core one-to-one coaching product, the launch of these new products has enabled BetterUp to become a one-stop transformation platform for its customers. Last year, the company also launched BetterUp Labs, the first of its kind behavioral research lab bringing together business, academia and science to fund research to enable people to be their best selves. The findings supply BetterUp coaches and partners with insights and tactics to drive employee transformation.

About BetterUp

Founded in 2013, BetterUp is a mobile-based leadership development platform used by Fortune 500 companies. With a holistic, science-backed methodology, BetterUp develops new behaviors and mindsets that enable high performance amid constant and accelerating change. Through on-demand, virtual coaching sessions, users practice and reinforce new behaviors and skills. Individual growth is measured and tracked. With a diverse range of customers, including LinkedIn, Genentech and Logitech, BetterUp inspires employees to build the skills to thrive personally and professionally. To learn more, visit