CHESTNUT HILL, Mass. — May 19, 2020 — Area9 Lyceum is partnering with educator Esther Wojcicki, author of the best-selling How to Raise Successful People, to develop learning modules based on Wojcicki’s “TRICK” principles of Trust, Respect, Independence, Collaboration, and Kindness. The first module on “Kindness” will be offered for free, starting this week, on the Area9 website.

Wojcicki, known affectionately as the “Godmother of Silicon Valley” (her three daughters are the CEO of YouTube, the founder and CEO of 23andMe, and a top medical researcher), developed the TRICK principles to encourage behaviors that help people become successful. What applies in the classroom is equally impactful in business, particularly in times of significant change, such as COVID-19.

“The more distant people are from each other, the more organizations need to rely on their values to create cohesion and promote collaboration,” said Ulrik Juul Christensen, M.D., Executive Chairman & CEO of Area9 Lyceum. “We believe the TRICK principles, as developed by Esther Wojcicki – our much-admired advisor and friend – will help people become more successful in the new normal.”

The Kindness module, which was developed on the Area9 Rhapsode™ adaptive learning platform, addresses a core component of corporate culture: genuine compassion and caring for others. Such behaviors must be modeled by leaders and reflected in the interactions of colleagues at all levels of an organization. As Wojcicki explained, “The message from leaders has to be, ‘We care about you – you are important.’ When people experience kindness, they will also model the same behaviors when dealing with others.”

Subsequent TRICK learning modules to be launched on the Area9 site are:

  • Trust – the foundation of an effective environment
  • Respect – promoting autonomy and individuality
  • Independence – encouraging innovation and creativity
  • Collaboration – a crucial 21st century skill that is key to how work gets done

“The TRICK principles are timeless and yet timelier than ever as the COVID-19 response results in paradigm shifts across the business landscape,” Christensen added.

About Area9 Lyceum

Area9 Lyceum builds 21st century skills and competencies through the world’s first four-dimensional learning platform, Area9 Rhapsode™. Based on more than 20 years of research into human factors and cognition, Area9 Lyceum’s AI-based platform delivers truly personalized learning at scale – cutting training time in half, guaranteeing proficiency and making lasting impacts on careers and business outcomes.

About Esther Wojcicki

Esther Wojcicki is a leading American educator, journalist, and mother. She is the author of How to Raise Successful People: Simple Lessons for Radical Results. She founded the Media Arts program at Palo Alto High School, building a journalism program from a small group of 20 students in 1984 to one of the largest in the nation. Wojcicki serves as Vice Chair of Creative Commons and has previously worked as a professional journalist for multiple publications and blogs on her website. www.wojway.com and for Thrive Global.

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