WORCESTER, MA, Oct. 27, 2014 — Big data and analytics represents a new era in data exploration and utilization, and IBM is uniquely positioned to help clients design, develop and execute a successful strategy.

IBM has taken the lead developing a big data and analytics certification specifically designed for technical sales professionals who seek to strengthen their positions as trusted advisors. The new certification, IBM Certified Solution Advisor – Big Data & Analytics V1, offers the accompanying exam for free at IBM Insight 2014.

The IBM Certified Solution Advisor certification offers significant benefits to consultants, technical sales professionals and IBM clients by:

  • Aligning a technical sales professional’s skills to IBM’s solution strategy
  • Mapping big data and analytics requirements to IBM’s offerings
  • Allowing advisors to demonstrate how IBM’s offerings help their stakeholders realize significant benefits
  • Helping clients bridge line of business needs with IT capabilities
  • Providing a significant competitive differentiation as a trusted advisor with an IBM credential which can be linked to e-mail signatures and other materials

Find out more at IBM Insight 2014.