London – October 13, 2017 – London-based learning agency Insitu Digital has partnered with groundbreaking interactive video technology provider Rapt Media, as part of a strategic agreement aimed at bringing learning and engagement opportunities to clients across the world.

By combining Rapt Media’s video platform and Insitu Digital’s strong background in video production and expertise in science-based learning, Insitu will be able to offer deeper learning programs that resonate with learners.

As more digital natives enter the workforce each year, the expectation for cutting-edge technology in the workplace increases. A 2016 survey by PwC found that millennials already form 25% of the US workforce, a figure that is greatly increasing each year. In order to keep the attention and engagement of the next generation, companies must invest in technology from their workstations right through to their training.

  • 25% – In 2016 digitally native millennials make up a quarter of the US workforce
  • 50% – By 2020 it is estimated that half of the global workforce will be digital natives
  • 59% – The percentage of millennials surveyed who said state-of-the-art technology was an essential requisite for job selection
  • 35% – The percentage of millennials who listed excellent training & development programs as the most important factor in making an organisation an attractive employer

Founder of Insitu Digital, Paul Newman, said the agreement means the company will be better placed to solve one of the industry’s greatest challenges – engagement: “This agreement means that we will now have access to a fluid and effective piece of technology that has seen millions of dollars’ worth of investment and development. The platform will allow us greater freedom to diversify our e-learning programs, meaning we will be able to create learning experiences rather than simply learning content. These experiences will result in a more engaged learner; therefore our programmes will be more effective and provide a better service for our clients.”

The agreement is part of a wider strategy of digital transformation, enabling the companies and their clients to leverage digital technologies to innovate their business and operating elements.

Erika Trautman, CEO and founder of Rapt Media, said the agreement brings exciting opportunities for both companies: “We are excited to see Insitu Digital expand the number of companies successfully using interactive video to create learning experiences that resonate deeply with learners. This will increase operational efficiencies to the enterprise and is an example of true digital workplace transformation.

“The healthcare, pharmaceutical, and medical sectors are areas where we believe there is a great opportunity for digital learning through interactive video. The combination of our technology with Insitu Digital’s experience and expertise in these sectors is what made this strategic partnership so attractive.”

About Insitu Digital Insitu Digital is a London-based digital learning agency, providing bespoke digital learning solutions to companies across the globe. The agency builds learning and development programmes from the ground up, meeting the individual goals of its clients. This ranges from breaking down complex medical information into easy-to-understand modules for sales teams – to turning old training programs into new digital training initiatives that can be distributed across a company’s learning management systems.

About Rapt Media Rapt Media offers a compelling alternative to engage employees and consumers, inspiring them to act. Its cloud-based interactive video platform helps drive deeper engagement, resulting in enhanced learning and rapid behaviour change. Rapt Media offers enterprise companies digital transformation solutions involving communications and learning.