BENGALURU, India — Sept. 8, 2021 — Simplilearn, the world’s leading online bootcamp for digital economy skills training, in collaboration with the University of Arizona Global Campus Forbes School of Business and Technology (UAGC), launched its Professional Certificate in Digital Marketing. UAGC has entered the partnership through its Knowledge Innovation Center (KIC), a new continuing education initiative designed to expand UAGC’s educational offerings. UAGC, in collaboration with Simplilearn, provides learners the unique combined advantage of academic excellence from UAGC and the Simplilearn’s award-winning curriculum to help learners master a set of fundamental and highly critical digital marketing skills. With 100+ hours of learning, requiring 4 to 5 hours weekly from the learners, the program is best suited for students or professionals looking to jump-start a career in digital marketing, especially in roles such as Digital Marketing Manager, SEO/PPC/Social-Media Manager, Content Marketing Manager, and Growth Hacker.
The University of Arizona Global Campus is often featured at the top of business school rankings and ranks #2 in the U.S. with 318 Quality Matters (QM) certified courses (Ref link). The Professional Certificate in Digital Marketing is delivered via Simplilearn’s bootcamp-style learning delivery model. This high-engagement learning model provides learners with an effective combination of online self-paced videos, live virtual classes, and online masterclasses conducted by top academicians of the University of Arizona Global Campus and industry experts.
With this intensive 5 to 6-month program, learners will gain knowledge on the practical aspects of Search Engine Optimization, Search Engine Marketing, Web Analytics, and Social Media Marketing through tools and hands-on practice. Learners will be further equipped with the fundamentals of digital marketing and receive training in content marketing, PPC, and digital analytics, leading to mastering social media, mobile marketing, and digital strategy. The program also offers a digital marketing Capstone project that allows learners to perform a project in a domain of their choice among Online Fashion, Smartphones, Electronics, FMCG, and Software.
On the completion of the program, learners will receive a joint Professional Certificate in Digital Marketing by University of Arizona Global Campus and Simplilearn, university credits toward a degree, along with a UAGC Forbes Alumni conferral. Learners will also receive certificates from Simplilearn for all modules in the learning path.
Speaking about the program, Anand Narayanan, Chief Product Officer, Simplilearn said: “As economies evolve and businesses become digital-first, reaching audiences through relevant online and social platforms is no longer optional. With these platforms being constantly flooded with content, promotional communication, it is critical for today’s marketers to have the skills to ensure they are heard and sustain a strong presence in this environment. Our latest program in Digital Marketing ensures that learners develop relevant and the key digital marketing skills for real career growth, learn them from experts active in the field, work on real-world problems, and get structured guidance, ensuring that learning and career success never stops.”
Dr. Paula J.Zobisch, Vice President, Knowledge Innovation Center: “While the pandemic has disrupted ways of working, it has also pushed companies and educators to be innovators who think and act fast. We are pleased to be working with Simplilearn through our Knowledge Innovation Center to bring digital upskilling to the global audience. Digital Marketing skills will enable the new-age employee to stay ahead of the curve with the advantages of having the latest knowledge in the field. We look forward to working with Simplilearn and to bringing job-relevant learning to aspirants around the world.”
Founded in 2010 and based in San Francisco, California, and Bangalore, India, Simplilearn is the world’s leading online Bootcamp for digital economy skills training. Simplilearn offers access to world-class work-ready training to individuals and businesses around the world. The Bootcamps are designed and delivered with world-renowned universities, top corporations, and leading industry bodies via live online classes featuring top industry practitioners, sought-after trainers, and global leaders. From college students and early career professionals to managers, executives, small businesses, and big corporations, Simplilearn’s role-based, skill-focused, industry-recognized, and globally relevant training programs are ideal upskilling solutions for diverse career or/and business goals.
About KIC & University of Arizona Global Campus
The University of Arizona Global Campus (UAGC), formerly Ashford University, is an online university operated in affiliation with the University of Arizona. It is accredited by the WASC Senior College and University Commission.
The Knowledge Innovation Center (KIC) and the University of Arizona Global Campus (UAGC) have formed a strategic alliance to deliver a variety of “continuing education” options ancillary to degree programs. Every KIC course is PLA accredited by the University and is focused on in-demand skills development.