March 9, 2016 − Boots, one of the UK’s leading pharmacy-based and beauty led retailers collaborated with Mind Click to reinvigorate their product knowledge e-learning with gamification. Utilizing Mind Click’s multi-device, Articulate Storyline game engine, Boots increased their user reach by 200 percent and doubled in completion rates.
With a working relationship of over 5 years, Boots challenged award winning e-learning provider, Mind Click, to refresh their Christmas product knowledge training. As they were looking for something innovative and different to encourage excitement from their learners, Mind Click transformed what was historically a standard 20 minute e-learning module into a bespoke gamified solution.
Steven, Retail Learning Academy Manager at Boots, comments on why Mind Click was their chosen e-learning supplier:
“We trusted Mind Click to come up with a great solution when we set them the difficult challenge of creating something wildly different to our previous training delivery.”
As Boots’ goal was to change the way their employees feel about their Christmas training offer, gamification proved a successful approach to drive an emotional reaction from users utilizing game mechanics such as competition and badging. The game effectively lent itself to their stores’ naturally competitive environment and staff adopted internal store leader boards to keep the game scores which encouraged healthy competition and collaboration.
As well as this, the Christmas game created a buzz amongst both staff and stake holders; employees were enthusiastic about the new training approach as the learning content was presented in a stimulating and entertaining way, providing an enjoyable experience. The buzz also reached key stakeholders at Boots, who have now also requested to gamify their departments’ training moving forward. Steven comments:
“Gamification brought an element of fun that was lacking in our previous L&D offer. We wanted people to be excited about the breadth of new products at Christmas and feel differently about the learning we offered around those products, and the game really did that.”
The technology behind the successful game is Mind Click’s Articulate Storyline game engine. Multi-device and SCORM compliant, the game engine can be re-branded to suit different brands and organizations. Complete with the game board and 10 e-learning games, the game engine provides engaging learning through the use of game mechanics.
The implementation of the learning game has seen a drastic impact on the organization, which is driven by Boots’ successful usage statistics, increasing their users by 200% from the previous year rising from 15,000 in 2014 to over 45,000 by Christmas 2015. Additionally the powerful influence has impacted completion rates, causing a rise by 50% from the previous year.
Steven comments on the impact of the Christmas game: “The game has really changed the way people feel about training and L&D in our stores, there was almost a palpable sense of excitement and we were surprised with how cost effective a unique bespoke gamification solution was with Mind Click”
E-learning Development Company of the Year 2015 award winners, Mind Click, are inviting organizations to achieve similar positive outcomes with gamification. For a limited time only organizations can have their own learning game utilizing Mind Click’s multi-device, Articulate Storyline game engine for just £25,000, and will receive:
A completely bespoke game board designed to reflect your brand and organization
A responsive design; e-learning that scales fully to different devices and screen sizes
Bespoke e-learning in the form on 10 games, created in-house by our gamification experts
To find out more visit the Mind Click website.
About Mind Click
Mind Click are the only organization to be placed in the E-learning Development Company of the Year award for three consecutive years, including Silver for 2014 and 2015. They specialize in bespoke e-learning and Totara LMS, to provide a complete solution for corporate learning requirements. The company prides itself on its creativity and flexibility, so that everything is tailored to an organization’s individual needs. From compliance training to product knowledge and customer service training, Mind Click can meet any challenge and deliver quality solutions for your business.
With a wide range of clients from all sectors across the globe, Mind Click strives to meet requirements set for us and develop new ideas to deliver something truly exciting. Its diverse and talented team is based in Nottingham and Brighton (UK) and brings skills and experience from a wide variety of creative and technical backgrounds.
