Toronto, Ontario, October 3, 2016 – In alignment with an aggressive growth strategy, eroleplay Inc. will change its name to Practica Learning Inc., launch a new company website and introduce an updated Corporate Identity.

For the past sixteen years (established in 2000), over 650,000 individuals from nearly 200 customers have experienced individualized role-play coaching from e-roleplay Inc. As of October 1, 2016, the company will officially change its name to Practica Learning, reflecting an expansion in their service offering that applies the science of deliberate practice to assist corporate learning teams with their sustainment challenges.

Our customers’ need to lower training costs yet achieve higher rates of learning adoption and application has fueled our innovation and growth. Practica Learning better represents a broadened offering that continues to bridge the knowing/doing gap.”
Cameron Anderson, Co-President

Since purchasing the company in 2012, owners Cameron Anderson and Randy Sabourin have experienced double digit growth and continue to serve existing clients such as BMO Harris, Biogen, Time Warner Cable and TD Bank plus newly acquired accounts such as AT Kearny and Oerlikon. These clients and many others have utilized these unique learning sustainment services delivered by a team of instructional designers, professional writers, learning specialists and professional actors to rapidly develop critical soft skills of leaders, managers, service reps and sales reps.

I think this shows a commitment to growing the organization and emphasizing to our customers and our team that this change aligns the organization with the value that we deliver.
Randy Sabourin, Co- President

The company was established in 2000 and has grown dramatically over the past 16 years. The company is looking forward to this next chapter in its history.