Are you looking to maximize your account-based marketing (ABM) strategy to reach learning and development decision-makers? ABM has proven to be an effective strategy for training companies, but it requires careful planning, collaboration and investment in the right tools.

During this Training Industry Conversation Series, we will dive into real-world examples of how training companies are finding success with account-based marketing strategies. Panelists from Axiom Learning Solutions, TalentView and Training Industry will provide insights about how to combine first-party publisher data, contact databases and your marketing automation platform to prioritize outreach and personalize messaging to drive more marketing qualified leads that result in sales.

Panelists will discuss topics like:

What tools are necessary for an effective ABM strategy.

How first-party publisher intent data can help you personalize outreach.

How to use contact databases and your own list to create highly targeted ABM campaigns

Real-world ABM success stories.