The primary goal of any business is to generate profits, and you can only attain that goal if you have a solid sales team. So, it is important that organizations invest in training their sales force so it’s fully equipped with the knowledge, behaviors and skills needed to create unique selling points and gain referrals confidently. Here’s how you can leverage anywhere, anytime technology to improve the performance of your sales team.

1. CRM Offers Insights into Sales Opportunities

Cloud-based customer relationship management (CRM) systems are powerful tools designed to offer an end-to-end view of customer relationship. CRM systems integrate sales and marketing with customer support on a single window framework. With a CRM, your sales team can use updated, relevant and mission-critical information to become more productive, agile and proactive when contacting prospects and customers.

2. Virtual Workshops Facilitate Learning Retention

Spacing sales training at regular intervals ensures maximum team interaction and learning retention. The goal is to ensure that sales professionals not only learn new skills but also have the an opportunity to apply them. You can adopt the spaced learning approach through virtual workshops conducted by expert sales trainers. This approach is especially helpful if your business is losing sales due to lack of sales or leadership skills or industry knowledge. Training will supercharge your sales team and help them hit the ground running.

3. E-learning Modules Meet Specific Training Needs

The major factor that makes sales training ineffective is a generic curriculum that is not personalized to meet specific training needs. E-learning can help. For instance, if you are a home health care agency struggling to generate referrals, you can create e-learning modules that focus on:

  • Creating unique selling points.
  • Becoming a magnet that generates more referrals.
  • Preparing accurate documents for qualifying visits.
  • Scheduling sales calls for qualified accounts.
  • Selling on the basis of diagnosis.
  • Completing a sales call from start to finish in a way that adds true value.
  • Following up with a great customer service call.

When an e-learning course is customized with engaging role-plays, it can even more effectively cater to a variety of learning preferences and leads to improved retention, empowering your sales team to drive more leads and close more deals.

4. Videoconferencing Enhances Group Collaboration

Modern videoconferencing tools are proving to be a great advantage for organizations with remote sales teams. When salespeople can receive feedback in real time, it improves their selling skills; facilitates learning from any location; and makes for a great solution for coaching, mentoring and group collaboration.

5. BYOD Enhances Employee Productivity

Mobile devices have brought about portability, which ensures that sales teams are equipped with all the resources, expertise and knowledge required for converting leads and keeping the business running. To fully capitalize on the power of technology, many organizations are embracing BYOD (bring your own device) policies. With BYOD, sales team members can collaborate with colleagues and customers in real time, regardless of their location. It also helps companies serve their customers better and address their needs efficiently.

Technology empowers organizations to go the extra mile when training their sales teams to generate a steady stream of new customers while retaining their existing ones. Delivering an effective sales training through CRMs, online workshops, e-learning, videoconferencing and mobile learning not only helps the sales team reach new levels of excellence but also boosts overall business performance with cumulative rewards.