On Tuesday, Inkling, a “mobile enablement platform” for frontline employees, announced new advanced analytics capabilities built on Tableau. These capabilities include an out-of-the-box dashboard with data visualization and hourly automated updates. Customers that use Inkling’s content system, Inkling Knowledge, to train new hires, launch products and share standard operating procedures will now be able to track metrics such as assessment results, content use and effectiveness, and team and individual engagement.
“Inkling Advanced Analytics goes beyond baseline metrics such as test scores and completions to better understand how the Inkling Knowledge platform improves frontline execution,” says John Crowther, vice president of product. “For example, Taco Bell was able to track a 5-percent increase in customer satisfaction when using Inkling to roll out new menus … [and] McDonald’s was able to achieve $30 million in annual savings after implementing Inkling’s digital onboarding and training experience.”
Digital training content is becoming more popular, especially for frontline workers. In addition, learning leaders are reporting increasing pressure to prove that their programs are making a positive impact on business results. In a role with high demand on time, learning leaders can use technology to make that process easier.
“Forward-thinking companies are using new technologies that provide employees with micro-bursts of learning that fit into their workflow and give them access to information anytime, anywhere, on any device,” writes Carol Leaman, CEO of Axonify. These technologies also “provide organizations with a real-time view into what their people know and don’t know so they can adjust learning and use it to correct on-the-job behaviors in the moment.”
A good platform enables not just collection but also visualization of data, Piers Lea, chief strategy officer of LEO, told Training Industry earlier this year. “With data visualization,” Crowther says, “you can see at one glance aggregations of data across your entire organization, so that you can quickly see patterns emerging.” By identifying where teams or locations are succeeding or falling behind, whether certain content is engaging learners better than others, and how these trends are correlating to key metrics like sales or customer satisfaction, he adds, you can “focus training efforts on areas where they’re most valuable to the business.”
In a 2014 Training Industry survey, respondents cited “the ability to track analytics and usage” as one of the most important administrative features they look for when considering a digital content delivery platform. The investments companies like Inkling and Axonify are making in analytics tools demonstrate that the importance of this feature has not diminished since then. Edtech firm Learnosity received “a significant investment” from Battery Ventures last month to expand its digital assessment capabilities into corporate learning and other markets. And earlier this year, enterprise video technology Qumu announced a new advanced analytics feature for its platform. Across the board, as technologies advance and demand for proof of ROI increases, organizations will continue to invest in these tools to demonstrate the impact learning is having on the business.