Although you’ve almost certainly heard corporate wellness programs being presented as investments that keep employees healthier and make your workplace more productive, it can be difficult to encourage people to take part. Fortunately, there are several things you can do to make your corporate wellness program more effective and more enticing for employees.

Here are four tips you can implement to get started:

1. Decide What You’re Trying to Accomplish

Ideally, a corporate wellness program should be as focused as possible. It’s not enough to simply say you want to initiate something so employees will be healthier. Come up with several measurable goals that can be examined to determine whether a program is working. A case study for Johnson & Johnson highlights how the company did that well.

The HealthFitness program aimed to create, promote and expand a culture of healthiness throughout the company. An additional goal was to reduce risk factors that could contribute to health problems, such as high blood pressure, throughout its corporate population.

A study that compared Johnson & Johnson with 16 other companies after its corporate wellness program was in place showed the focused approach paid off. Specifically, more employees at Johnson & Johnson did lower their risk for cigarette and tobacco usage, obesity and high blood pressure than people who worked at the other companies.

Furthermore, Johnson & Johnson had only a 1 percent increase in drug and medical care costs for the year studied, versus an average 4.8 percent increase across the 16 other companies.

In this instance, prioritizing goals led to impressive results. Having similar measureable statistics to show may also be helpful at your company if some members of leadership have decided to allow a corporate wellness program to proceed for a limited time under a trial period.

2. Host Health-Based Lunchtime Learning Programs

Sometimes one of the best things you can do to help employees live healthier is to equip them with relevant knowledge. It’s never advisable to present guidance in ways that make employees feel they’re being forced to make changes, but you could make good progress by hosting informal lunchtime sessions that educate people about health-related matters.

Not only is this a great opportunity to have a healthy lunch catered to the office, but you can choose topics that are likely to be very relatable for most of your workforce. Stress management techniques, risks of sedentary lifestyles and tips for turning exercise into a family activity are all possible subjects to cover.

Try to bring in professionals who tailor their talks to appeal to broad audiences. That way, these lunchtime sessions will be more likely to come across as caring and inspiring rather than judgmental.

3. Equip Employees to Get Healthier While Supporting a Greater Cause

It’s sometimes hard to urge employees to do good things for themselves. That’s why you may find it useful to supplement your existing wellness program with chances to take part in special events that raise money for research related to debilitating diseases. People can raise money for causes like cancer, multiple sclerosis and muscular dystrophy while getting fit at the same time.

Plan a kick-off event that educates employees about a particular cause and explains why it’s so important. Often, people feel more compelled to take part once they realize how certain ailments affect such large segments of the population and hear more about why research funds are crucial in the search for cures.

Then, implement a fitness program that helps people gradually get in shape for upcoming charity walks. Try to make things as fun as possible by suggesting people form teams and work out together. People are motivated to get involved with things that matter to them, and when a particular event involves personal commitment and compassion for others, they are often more eager to participate.

4. Let Employees Track Improvements

There’s often a portion of corporate wellness programs where employees are periodically checked to see if they’ve achieved certain health gains. Although it’s crucial to always keep that data stored securely, think about installing an interactive portal where employees can log on at their leisure and see their health data.

If a person notices positive gains in blood pressure readings and weight from month to month after gaining access to statistical information, they are probably more likely to stick with the program. Giving employees updates once or twice a year during scheduled monitoring sessions is also a good idea, but more frequent feedback that’s obtained independently may be an even more powerful motivator.

Sarah Landrum is a freelance writer and blogger who writes about career and education opportunities.