The number of social media users is expected to grow from 2.46 billion to 2.95 billion by 2020, and the majority of users are between the ages of 16 and 44 – the demographic that’s also the most dominant in workforces around the world. Social media is, therefore, something to provide training in to your employees.

Efficient Branding Strategy

Incorporating social media into a branding strategy is an important task. A good place to start is to enforce branded training in your organization to bring all the employees on board with your new social media strategy. The primary focus of this training should be to bring everyone on the same page and acquaint them with the company’s mission statement, core values and goals. In this first stage, it is important for your employees to understand that they are directly representing your company and that their content has to be in line with your company branding strategy. The inappropriate use of social media can damage the brand, and your company may have to face serious consequences.

The ultimate goal is to turn your workforce into business advocates online, because employee advocacy results in 25 percent more leads and five times more web traffic.

Improved Motivation and Engagement

One of the first goals of social media training is to help employees understand that they are a part of something bigger. In order to start developing this type of culture, you can create a social media training course to allow your employees to learn who their peers are, which groups they should join, who they can contact when they need advice, etc.

Interacting with people on social media feels real, and employees will be able to find support, feedback and advice in real time from their peers and managers. It will not only foster better relationships within an organization but also allow people who see interactions on social media to relate to your organization on an emotional level. If you want to see this practice in action, check “lifeatloreal” hashtags on different social media platforms.

Improved Collaboration

Social media platforms can bring geographically dispersed employees and departments together. Unlike project management tools, using social media platforms feels quite natural. People are already using these networks, so all you have to do is teach them how to effectively collaborate and communicate with their colleagues. For example, in a closed group on Facebook, employees can share content, links and tips from their individual experiences.

This collaborative mindset is nothing new in the business world. For example, Goldcorp has used social collaboration to crowdsource its business problems, tapping into external knowledge banks and quickly gathering valuable information.

Easily Facilitated Ongoing Training

When it comes to keeping an organization on a steady course toward success, it is important to make sure that everyone stays updated with the latest news and best practices. Whether is a new online course, a new company policy, a compliance update or an important in-house event, you can use social media to facilitate ongoing training.

Easy Updates

Nowadays, software as a service LMS providers offer built-in notifications, but social media can lend a hand. After you have successfully organized social media training, social media will become a place for centralized communications, where everyone can see when something new pops up. LMS notifications systems typically work well on social media platforms, so you can rest assured that everyone will stay up to date.

People are already spending a lot of time on social media platforms. A workforce that’s well-educated in social media will help you expand your brand awareness, keep everyone up to date and engaged, and make your organization a better place for both employees and customers.