Your sales kick-off needs to hit the reset button. Too many of these events emphasize product knowledge (information) over behavior change (transformation). Make no mistake: It’s behavior change that drives more excitement and better performance out of the gates.

It’s time to make your sales kick-off what it was always supposed to be – the ideal venue in which to initiate business transformation.

This new e-book covers the fundamentals of planning, staging and building on a transformative sales kick-off event – one that will energize your reps and propel high performance in the field long after it’s over.

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