Understanding the fundamentals of negotiation can help your team build better relationships, find creative solutions and, most importantly, grow your business. Of course, not every sales negotiation training course is the same.

Some value manipulative tactics and cookie-cutter strategies, while others focus on the core principles and behaviors that drive successful negotiations.

Download the new e-book from RED BEAR Negotiation, “The Ultimate Guide to Sales Negotiation Training,” and take a deep dive into today’s rapidly changing and fast-paced sales world — and learn how effective negotiation training can position teams to thrive in any economic climate. You’ll also learn:

• • How the sales process has changed.
  • What sales professionals are up against.
  • Sales negotiation skills needed for today.
  • Tips for overcoming buyers’ objections.
  • Real-world negotiation scenarios.