Even though most companies spend the bulk of their sales budget and resources on acquiring new clients, the vast majority of your annual revenue likely comes from existing customers.
Customer expansion is a significant yet overlooked growth opportunity for sales enablement teams, but you can’t simply reuse your customer acquisition messaging and content. Research proves that those tactics dramatically hurt your chances of winning key expansion opportunities like renewals and upsells.
Check out this new e-book, and learn why taking a one-size-fits-all approach to your sales enablement strategy will backfire in critical situations like:
- Renewing your customers
- Communicating price increases
- Convincing your customers to expand
- Regaining trust after a service failure
Don’t risk these critical selling opportunities by depending on opinions or hunches. Learn scientifically tested and proven strategies to keep and grow your revenue with existing customers.
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