To succeed with today’s savvy and reluctant business-to-business (B2B) buyers, sellers need to grab their attention quickly, engage them in compelling dialogue, and challenge assumptions about needs and solutions. Unfortunately, most sales reps lack the tactics and strategies to do so effectively.

Download this e-book, “How to Spark Urgency in the ‘Know-it-all’ Buyer,” to help your sales team master tactics to engage “know-it-all” buyers in an outcome-focused dialogue that delivers actionable insights, differentiates solutions, keeps the focus on value rather than price and creates urgency toward the salesperson’s ultimate goal: closing the deal.

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