According to Deloitte, over $130 billion is spent annually on training programs. Generating top-line revenue means closing deals, so a lot of time and money is invested in sales training. Showing an ROI requires driving adoption at an individual, team and organizational level.

This white paper explores the findings from a survey of 194 companies and outlines six steps used by the most effective sales organizations to manage change. Read how they overcome the biggest barrier: fear of change.

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