Sales training can cover a wide variety of topics such as product training, skills training, process training, effective use of sales enablement tools and more. The main objectives of sales training are to help your salesforce hone new skills, learn new methodologies and develop new behaviors. Sales training helps your sales teams develop the competencies needed to maintain their professional edge in today’s current highly competitive business environment. Mobile learning is an effective delivery modality for sales training and can help you meet the objectives mentioned above.
Mobile learning is both cost-effective and versatile when compared to other digital learning methods. It increases learning flexibility by allowing your sales team members to learn anywhere, at any time, resulting in better knowledge retention. Modules or courses can be created using various design formats such as video-based presentations, interactive videos, animations, quizzes, games, infographics and more. These formats are frequently used on smartphones and tablets and are popular among modern workforce learners.
Sales teams are always on the move, and they need to have the latest information on products and services offered by the company. Mobile learning can provide them with this key information quickly and effectively.
Here are four ways to leverage mobile learning for improved sales training at scale.
1. Use Scenarios For Enhanced Skills Development
Consider using scenarios in your mobile learning for sales training. Interactive scenarios will help your sales team members learn various skills, such as leadership skills, communication skills, critical thinking skills, listening skills, problem-solving skills, team building and more. Including real-life scenarios, experiences, situations and stories in mobile learning will help your learners relate to the content and better understand how it applies to their job role.
You can even include knowledge check questions or brief quizzes that comprise hypothetical scenarios, situations and stories that enable learners to think through complex sales problems and situations. This ultimately helps the learner develop critical thinking and problem-solving skills.
2. Focus on Personalized Learning
Personalized learning is an important parameter to consider while developing a mobile learning program for your salespeople. Modern learners are motivated by content, knowledge and skills that are relevant to their job.
Learning experience platforms (LXPs) can help you create personalized sales training, as many modern LXPs provide real-time tracking and reporting on key sales metrics. These custom reports help to identify the skill gaps in your salespeople so that you can provide more relevant, targeted sales training.
3. Integrate Gamification For a Thrilling Experience
Gamification is another way to level-up your mobile sales training program. Integrating gaming elements with existing mobile learning content will make it more engaging to your learners. Game elements like stars, points, badges, multiple levels or progress bars can motivate learners and trigger the very human instinct to collect more, thereby keeping them engaged and motivated throughout the course.
Gamification also offers learners recognition: For example, if a salesperson completes all the training modules and passes every quiz, they can earn a badge. Leaderboards will list the top performers in your sales teams. This taps into learners’ need for recognition and can spark competition among your sales team members.
4. Embed Short Videos
Brief videos can be a powerful way to teach your salespeople in-demand skills. You can embed short videos in relevant places throughout your mobile learning program, where the learner can click on the videos and learn a specific selling skill or concept.
For example, you can use short two-minute videos covering essential sales skills and processes, such as:
- Presenting the right product or service to the right customer.
- How to create impact.
- How to approach prospects.
- How to pitch a sale.
- Guiding prospects through the sales process.
- Handling customers’ feedback or objections.
- How to successfully close a deal.
Sales training videos can be developed with real characters, animated characters, graphics, animations and/or images to depict real-world selling scenarios.
In the end, mobile learning can help your sales teams increase their sales success, resulting in lasting business growth. By leveraging the tips outlined in this article, your mobile learning program will be well-positioned to help your sales team close more deals.
At Tesseract Learning, our learning and visual architects are constantly innovating and reinventing their approaches to design, develop, and deliver effective L&D programs. We understand your needs and would recommend the right strategy to create impactful sales training programs. To learn more about how you can effectively implement sales training for your employees, talk to us or write to me at <firstname.lastname@example.org>.