Online corporate training can be a real game changer for companies in any industry, including fast-moving consumer goods (FMCG). eLearning helps businesses improve their processes, develop employees’ skills and distribute best practices. As a result, companies improve their rates, increase revenue and grow. However, those who haven’t tried eLearning in their business might get confused about what eLearning activities they can use in their sector and how those can be useful.

Here are five ways you can use eLearning in the FMCG industry:

1.   Product Training

Although most people use consumer goods every day, it doesn’t mean that new hires at your supermarket know everything it takes to assist customers most effectively. To do their jobs effectively, they need systematic knowledge of the goods they sell, as well as differences between similar products, for example.

An easy way to train learners on these essentials would be to create an interactive product catalog. Some eLearning tools let you use pre-made templates for this type of content. This way, new employees don’t have to ask their supervisors and colleagues the same questions about products — they always have all the information at hand.

You can also try an advanced approach. For example, METRO created an interactive game to train its employees. With gamification, your corporate training will not only be informative but also fun, thus engaging employees.

If you work in a grocery store or a shop that specializes in particular kinds of products, like vegan food or gluten-free products, and need to train your employees more thoroughly about each product and the ways to sell them, you can create insightful online courses that include both theoretical and practical modules.

For example, your course can start with general information about the sector you’re working in, then detailed information about the main products you’re selling and techniques that help employees better connect with customers. Then, you can finish the course with an interactive role-play and a quick quiz to reinforce new knowledge.

2.   Merchandising Training

One of the vital employee skills in FMCG is placing products on product shelves. This includes placing perishable products in refrigerators and freezers, organizing products so that some of them would attract more customers’ attention, and more. Most new hires spend months learning how to do this through trial and error but with eLearning, they can get on their feet in their first days.

eLearning lets you design all kinds of interactive processes, including shelving products. You can create an exercise for employees to practice displaying products. Let’s say you want to increase the sales of Lovely Morning butter. You assign trainees a quiz in which they need to drag the butter to the place on the shelf that will grab more attention.

You can also add feedback, so that employees better understand why one location or another is the better option for this task. Such eLearning activities can be useful for onboarding new employees, regular attestation and training staff before launching campaigns like Black Friday or Christmas sales.

3.   Sales Training

Another essential element of an FMCG company is a qualified sales team. Nowadays, crowd-sourced ratings and reviews on a variety of platforms are a crucial factor for customers when choosing where to shop. But a common challenge for stores, shops and supermarkets is that they have a high turnover rate, frequently hiring people with little experience in sales — or even none at all. New hires learn and practice on real customers, which can lead to negative reviews, low ratings and lower revenue.

However, with eLearning, you can easily resolve this issue by creating a comprehensive training program for salespeople and automatically assigning it to all new hires with your learning management system (LMS). This program can include theoretical modules on types of customers, sales techniques and communication rules, as well as practice modules with role-plays based on real-life scenarios. For example, you can emulate a real-life situation, like dealing with an impatient customer in a role-play and let employees try different approaches to handling it in a risk-free environment.

When an actual customer is impatient about something in your store, your sales team will know exactly what to do.

4.   Compliance Training

All employees need to know laws, regulations and company policies. Simply having all these materials somewhere in a drawer in the staff room and remembering about them only after an accident happens is impractical. And even if you request your personnel to read them from time to time, you can never be sure that they’ll actually do so.

A great solution would be to convert all these materials into eLearning courses and upload them to your LMS. An LMS can assign compliance training programs regularly and provide you with reports, so you can see who has completed the assignments and how well they’ve done. Forever Direct, a regional distribution center of Forever Living Products, tried this approach and reduced accidents by 50%.

5.   Scaling and Enhancing Business

Finally, eLearning can help you scale your business. If you’re planning to open new stores in other cities and states, the most economical and convenient way to train new staff would be to simply share access to your company’s knowledge base with ready-made learning paths and set LMS parameters. There’s no need to send trainers and pay significant travel expenses — everything’s online and available anytime, anywhere.

And if you already run a retail chain, you can use eLearning to improve your key performance indicators (KPIs). For example, if one of your stores shows better performance than the others, you can identify which practices make this store so productive, then develop a training program based on that, and assign it to employees at other stores. In other words, with eLearning, you can distribute success across all your stores and aim for new heights.

Summing Up

As you can see, there are multiple opportunities to use eLearning in the FMCG industry. Online corporate training can help you train employees on the scope of the products you sell, the best ways to display them, approaches to communicate with customers and more. With eLearning, you can also make sure all employees know your company policy and standards, open new stores easily and increase revenue by distributing best practices across all departments.

Share