The movement toward more in-depth customer learning experiences is relatively new. Some software organizations provide their end users with feature training, but, in general, customer learning has not been a high priority. Feature-focused training provides learners with narrow product exposure and eliminates the benefits of understanding the context and higher purpose of the software.
Today, customers are savvier about the training they need in order to be successful. The competition between software organizations is fierce, and a company’s competitive advantage is the added business value solution that it offer customers to help them learn. Effective learning experiences will result in customer retention and the growth of long-lasting partnerships with your customers.
Check out this infographic to discover:
- The value of customer training as it relates to product adoption
- How renewal rates are impacted by trained versus untrained customers
- The increased cost associated with acquiring a new customer over renewing an existing customer
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