The landscape of corporate training could not be more different than it was even a decade ago. Developments in modern technology have sparked a rise in custom e-learning, and it is easy to see why many companies have embraced it. Training using e-learning means that companies are able to create a more intuitive training program. You can use technology to create something that is adjustable, adaptable and allows employees to learn in the most effective way.
One of the best things about e-learning is the way that it allows you to take advantage of multimedia as never before. Most people are not able to thrive in a learning environment that is built off of chunks of large text, or one person droning on and on for hours. Since many people have learning styles that are more visual or auditory—or a combination—switching up the different kinds of media used in training is one of the most effective ways to keep employees engaged and learning throughout the process. In particular, the use of video can be of huge benefit—but only when done correctly. Here are some tips for effectively incorporating video into your training.
Keep it Short
It seems that our generation has a shorter attention span than ever before. Technology has created an environment where everyone wants everything immediately, and have little patience for a slow build up. Consider that one of the most popular apps right now allows people to upload videos that are only six seconds long. According to some Google researchers, the ideal video length is between three and three-and-a-half minutes. Anything longer on that loading bar, and people are likely to click away. What can you learn from all this? In order to keep your employees engaged, keep it short!
Use Text in the Right Way
While there is the danger of overloading your trainees with excess text, when used in the right way it can be an excellent way to highlight important points throughout. Keep text minimal, visual, and only use it to highlight keywords and concepts. If you are introducing something new that will be unfamiliar to the viewer, display that on the screen in clear text for them to see.
Incorporate Graphics
Another good technique is to break up all of the words with graphics. It’ll help everyone if there is more variety of content, but particularly the visual learners among your employees. A few notes: Make sure any graphics are not over complicated or over stimulating, and don’t overuse graphic content. Keep them simple, clear and use them sparingly for greater impact.
As well as still graphics, it can also be beneficial to incorporate simple animation. Animation can be a little more expensive, but you are going to be using these training modules for a long time, so it is an investment well spent. Furthermore, if you keep the animation simple, it will serve its purpose without breaking the bank.
Combine Instruction with Examples or Scenarios
Training is designed to instruct your employees, but sometimes it can be difficult to understand certain aspects without something to put them in context. Using imagined scenarios or examples can be the best way to help viewers to understand how certain instruction will apply in their day to day work, and video content is the best way to provide this.
Short-form video content is one of the best ways to engage and educate your employees. Use these tools to make sure that your videos are used as effectively as possible. Put them into action, and watch your results follow.
Lance Noland writes about business and leadership, and is especially curious about e-learning and gamification.
