Recently, someone asked, “How long will we keep calling our smartphone a ‘phone’?” How often do we still use it for making a call, really? A large number of daily activities are done in the palm of our hands. It’s rather strange that employees aren’t able to just follow a training session through their smartphones, isn’t it? Here are five reasons you should implement mobile training this year.
1. The number of mobile employees will double. Or triple.
Working from home, bring your own device policies, video conferencing … these types of developments make employees more mobile. Researchers from Gartner expect the number of employees who are dependent on mobile devices to double or even triple within the next year. Gathering these people together for a live training session, at a time that is convenient for everyone, is particularly inefficient. Mobile training offers an alternative: unlimited use at your own time and at any location, without sacrificing any effectiveness.
2. We use our smartphones more and more.
Nowadays, the first and last thing we see each day is our smartphone. On average, we perform 221 tasks on it on a daily basis, which is 58 percent more than we do on our computers. In addition, 27 percent of the American people included in a study by Google exclusively use a smartphone on an average day. The percentage who only uses a PC is just half that. Together, these activities take up to three hours and 16 minutes each day. By offering training on mobile devices, you will reduce the threshold to start training and increase participation.
3. We expect answers at our fingertips.
According to the Google study, almost 40 percent of us use a smartphone to search for information that we need immediately. We are used to fulfilling needs immediately, and this expectation also applies to training. If learners want to practice skills that are relevant for a type of conversation or presentation that they will have in the near future, those types of exercises should be available immediately. Since many learners always have their smartphones with them, mobile training is always available.
4. Organizations have already taken the leap with learning information.
When it comes to learning knowledge instead of skills, almost half of organizations now use e-learning in mobile form. They’ve had success; 70 percent of employees are more motivated to learn and 72 percent are more engaged with learning than before mobile learning was implemented. The learning speed on smartphones, relative to PCs, has increased by 45 percent.
5. Your employees want it to happen.
Making a mandatory training program available on mobile devices increases productivity by 40 percent. In addition, almost 60 percent of employees say they would use their company’s e-learning tools more if the content were divided into several shorter chunks. That’s where mobile training presents itself as a great fit: It enables people to practice at any time of the day, any day of the week.
What are you waiting for?