As an instructional designer, you have the challenge (and honor) of creating engaging, informative eLearning videos that help train employees and keep corporations staffed with knowledgeable personnel. These videos will only be as strong as your scripts: Do you know how to write the best training video script possible? Use this example for inspiration!
Why Use eLearning For Corporate Training?
Video training is quickly becoming one of the most popular forms of corporate training. According to Ashley St. John, eLearning is now the number one area of corporate learning and development spending. When you consider the effectiveness of corporate training, its growing popularity makes sense. According to a research study, learners recall just 10% of textual content, yet recall 65% of visual content and 95% of audio-visual content (Crockett, 2010). Additionally, according to a Forrester Research report, video-based learning is the preferred method of instruction for employees. When compared to a document, email or article, employees are 75% more likely to watch a learning video (2019).
Tips for Creating Corporate Training For Adult Learners
As with any eLearning video, when writing a corporate training video, keep your audience in mind. What will they need to learn? And what is the best way to present this information? Your corporate client should provide a solid idea of what your training video needs to cover, but it is up to you to decide on the best way to present this information. There are many adult learning theories to explore, but one that works exceptionally well for adult learners in the corporate setting is andragogy theory. Andragogy theory was made famous in the 1970s by adult learning theorist and educator Malcolm Knowles. Andragogy theory states that, unlike children, adult learners require the following:
- The need for knowledge: Why are adults learning this new concept or process? The educator must establish the necessity for learning and its importance.
- Motivation for learning: How will the learner benefit from this knowledge?
- Willingness: The adage “you can lead a horse to water, but you can’t make him drink” is apt for adult learning. Adult learners need to have a desire to learn. How will they benefit from the knowledge or skills they are soon to gain?
- Background experience/foundational knowledge: According to andragogy theory, tapping into an adult’s experience or knowledge on a subject helps improve their comprehension of a topic. Associating new content with previous knowledge will help them make connections to their own experiences and expertise (and can also instill the motivation and willingness that the theory claims is needed for adults to learn best).
- Self-direction: Adults are independent — shouldn’t their learning be too? Thankfully, eLearning is a very independent style of learning that is perfect for the self-starter: Adults can choose when to take their training and can learn at their own pace.
- Orientation to learning: How will the learner apply this knowledge in the workplace? Showing concrete ways this learning will be used will help motivate the learner and will ensure better comprehension of his or her training.
To help see this theory in action, check out the script below for a made-up company, SalesPeeps. Does it meet all the six aspects of andragogy theory?
Training Video Script Example for Corporate eLearning
Welcome to your first sales training video for SalesPeeps! And welcome to the SalesPeeps team.
This video is the first is a series of 10 videos about SalesPeeps and our sales management system, or (SMS) called Sold It. You can watch this video and the rest of the videos at your own pace and then take the exam whenever you are finished. Feel free to watch these videos more than once if you need to, but try to watch them in order. Some concepts taught in earlier videos are necessary to understand concepts in later videos.
In this first video of the series, you will learn a little about our sales management system called Sold It. Sold It is one of many sales management systems (or SMSs) on the market, but SalesPeeps has been using Sold It with success since 2015. In fact, Sold It is how we keep and record all information related to sales. It keeps track of our leads, our contacts, our potential sales, our records of sales currently being processed, and our archive of invoices and returns.
You will learn about each of these aspects of Sold It in future videos. But this video will cover why we use Sold It instead of other SMS systems on the market.
Why do you need to learn how to use Sold It? Simply put, Sold It is where all SalesPeeps communication and sales take place. It is the nucleus of our company, and vital to every aspect of your daily sales activities.
Why did we choose Sold It? As previously mentioned, SalesPeeps has been using Sold It since 2015. We chose this system because it is the most adaptable to our needs. Since SalesPeeps is in multiple time zones across multiple countries, we needed a system that would allow departments to communicate with one another in different languages and help our clientele keep track of their colleagues’ time zones. Sold It prides itself on being an adaptable system that is optimized in 25 languages.
We also chose Sold It for its commitment to sustainability and ethics. A portion of the proceeds from Sold It’s profits go to seven different organizations that work to improve the health and education of children in the countries that Sales Peeps serves. We love that we are helping Sold It give back by choosing them as our SMS provider.
Another reason we chose Sold It is for its cross-functionality with other SMS systems. Sold It is actually the basis of six of the world’s leading SMS systems. This means that if you have been in sales prior to SalesPeeps, there is a good chance that you have used a system very similar to the one we use. And should you choose to continue your career in sales with another company in the future, there is a good chance that you will be able to utilize the skills you learned with Sold It on your next company’s SMS system.
Are you ready to get started? In the next video, you will learn how to log in to the system and access your account information. The next video will cover what to do if you cannot log into the system while you are working out of the office.
When you are ready, click “next” and watch Video Two: Sold It Log In and Account Information.
Video Script Checklist
Once you have written your video script, be sure that it meets the qualifications you set forth prior to writing the text. Ask yourself the following questions:
- Does your video meet all the learning objectives you had in mind?
- Does it accurately define all key terms, and repeat acronyms and their meanings throughout the script?
- Is it engaging?
- Does it establish the need for knowledge?
- Does it provide motivation for learning?
- Does it encourage willingness for learning?
- Does it mention background knowledge or expertise when applicable?
- Does it provide a guided form of self-study?
- Does it offer applied learning when applicable?
- Is it the right length?
To answer the last question, utilize this free video script timer to cut and paste your script and generate the estimated time of your video based on the script’s word count and narration speed. You can select slower or quicker narrations to increase or decrease your video’s length, and you can even download an audio narration.