At first glance, marketing and training may have little in common. But learning and development professionals can benefit from applying marketing tactics to their training initiatives.

The marketing best practices that increase the effectiveness of training go far beyond branding web-based modules. They involve constant communications, incentivizing programs and understanding the audience as consumers of training.

By incorporating marketing techniques when developing enterprise learning strategy, L&D can become an important driver of organizational culture and business success. Read this article to gain insight into the changing landscape of corporate training and the types of incentives used by managers to motivate learners as consumers of training.