Gamification is becoming more popular in employee engagement. Using a digital environment to help employees reach specific goals and objectives is great for engaging and motivating employees. Promoting the social aspect of the game is crucial. People naturally like to be recognized and earn rewards. The social aspect makes the game more valuable as it inspires others to work harder in regulated and friendly competition. Here are some applications of gamification in the workplace:
1. Staff Development
New and seasoned employees can use games to learn new skills or deepen existing skills. Gamified learning platforms can drive productivity and results.
2. Customer Relations
Badging and achievements can motivate employees to serve customers more effectively. They also encourage employees to contribute practical ideas with co-workers.
3. Fostering Teamwork
Teams can leverage games to share information and learn from one other. Interactive games can also bridge geographical barriers across international companies.
4. Sales and Marketing
Gamification provides a platform to reward contributions at each milestone, not just the final sale.
5. Human Capital Development
HR specialists can use gamification to track performance journeys, develop leadership competencies, engage employees and increase overall workplace satisfaction.
6. Organizational Culture
Management can leverage gamification to foster the desired culture through different projects and programs. Gamification can also promote clarity about the company and its values.
Organizations can accelerate the achievement of their business goals by adopting a digital gamification platform and the following elements in their operations:
1. Goals Management
Set short and long-term performance expectations for your employees based on their roles. Key benefits of using gamification to manage goals include:
- Visualizing progress: A progress bar indicates the status of a goal with milestones showing how close employees are to attaining their goals and whether they are on schedule.
- Customization: Goals can be simple or complex depending on organizational needs.
- Time-bounded: Goals are typically time-based. They hold employees responsible for the completion of their tasks while providing them with motivation when they meet milestones along the way.
This process can be used as a learning experience. If an employee is struggling to meet certain milestones or goals, it is an excellent opportunity to provide him or her with some coaching and confidence-building.
2. Purpose-Driven Leaderboards
A leaderboard offers employees a summary of how they are contributing to their teams and how their teams are adding value to the organization. Leaderboards provide:
- A ranking of individuals within a team based on defined metrics
- A ranking of teams’ performance within the organization
- A visualization of how departments compare to each other and across the organization when executing their goals
Leaderboards are designed according to organizational goals. When relevant data is available, it can be tracked through gamification. However, it’s critical to choose the right data based on employees’ needs.
3. Teamwork and Challenges
Gamification can build a team environment and help accomplish large, complex tasks. Healthy team challenges can encourage knowledge-sharing and motivate all employees to contribute to a mission. To foster teamwork in gamified challenges, here are some tips:
- Adopt a system where participants can accumulate points to redeem rewards or prizes; these prizes can take the form of non-monetary awards, such as service recognition badges.
- Showcase effective team members, and encourage competition among teams.
- Use customized charts to share statistics of achievements.
By intentionally integrating the science of gaming into the business context and motivating employees to contribute both individually and as a team, achieving organizational goals becomes simpler, more fun and more engaging. Gamification improves performance and drives productivity.