Over the years, training videos have evolved from being simple narrated videos to short cinematic experiences. When using a video for training, there are plenty of factors to consider. The training video should manage to get everything across to the learner without having to be viewed multiple times or leaving the learner confused. To guarantee a successful and memorable training presentation, your video should be relatable, engaging, aesthetically pleasing and well-organized. A training video incorporates these elements will lead to productive and well-informed learners.

1. Relatable

Today’s learners need their training videos to reflect themselves to help keep them interested, so relatability is key! Examples include using a diverse cast and a familiar situation. For instance, farmers may not be able to relate to a training video that uses auto repair as a plot. Videos that include pop culture references, current events and modern language will hook the viewer and help disassociate the video with training to make it an enjoyable and interesting experience.

2. Engaging

The average attention span isn’t as long as it used to be. In order to keep your audience’s attention on the information being presented, videos that allow for interaction through conversation can be helpful. Videos where the presenter asks the audience questions and allows brief intermissions to answer them is one way to make sure the viewers are processing and retaining the information. Including these sections will also help kinesthetic learners who are more hands-on and have trouble with lecture.

3. Aesthetically and Sonically Pleasing

Like all forms of media, a good training video has to appeal to the viewer’s senses. Not only does it have to look good, but the audio must be appealing. Dull visuals can distract viewers, causing them to miss key points in the video. Too many complicated visuals can have the same effect.

The audio aspect of the video is just as important. If the speaker in the video doesn’t speak clearly, the listeners may have trouble understanding what he or she is saying. The same effect can be caused by other audio issues, such as feedback and playing loud music over the speaker.

Incorporating text using subtitles or through closed captioning can help add an extra level of support. Some learners may not have a strong sense of hearing, and others will not be aural learners; with subtitles, they can read the information instead. All in all, a good training video will have clear audio and be supported by strong visuals.

4. Well-Organized

The only aspect of a video more important than the information being presented is the way it is presented. Having a video that bounces from one topic to another can confuse viewers and lead them to misinterpret information. A good training video should have a consistent, organized flow from start to finish. Having ideas that relate to each other or follow each other in order is a good way to establish this continuity. The visuals that accompany the video should also look appealing and relate to the video content. Following the dramatic arc is a simple way to organize your video.

As training videos continue to grow in popularity, video producers will begin to become more innovative in their execution. The qualities that make a good training video will continue to evolve with the rest of technology. Remaining up to date with the latest trends and keeping the content updated and relevant is key to delivering the best video you can. A great training video is the first step to a well-informed audience.

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